A new Sony Playstation campaign is always an event. Recently rival Microsoft’s Xbox has hoovered up the awards with a number of left field executions but Playstation’s loyalty to its ad heritage has surely paid off too. Adam&eveDDB is back on top form with ‘PS5: Play has no limits’ showing the world as a video …
The post Adam&eveDDB imagines the world as a video game for PS5 first appeared on More About Advertising.