Like easyJet and VCCP this week, Boots and Ogilvy have created a TV campaign that looks like the kind of ads you see on social media. The work is also showing on social, of course, and promotes a “Savvy Savers” line to tempt people to part with their money after Christmas has mostly emptied their …
The post Boots and Ogilvy settle for ‘Savvy Savers’ campaign first appeared on More About Advertising.