Are the Monks driving Mini in the right direction?

Sir Martin Sorrell’s S4 Capital and its lead agency MediaMonks (now just Monks it seems) are never far from adland headlines although recently it’s been mostly about missed targets, cost and people reductions and a plummeting market value – currently £229m about the same as M&C Saatchi. It was once, briefly, a dizzy £4bn.) But …

The post Are the Monks driving Mini in the right direction? first appeared on More About Advertising.

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