Superbooth 2026: New Synthesizers, Gear, and Every Announcement Worth Knowing

Superbooth 2026 opens in Berlin on May 7 at FEZ, the lakeside cultural complex in the city’s east that has hosted the show for most of its decade-long run. This year marks the event’s tenth anniversary as an independent platform for synthesizer manufacturers, electronic instrument makers, and anyone working at the intersection of technology and …

Superbooth 2026: New Synthesizers, Gear, and Every Announcement Worth Knowing

A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?

Publishers that want access to programmatic CTV demand are under immense pressure to include alternative IDs like The Trade Desk’s Unified ID 2.0 in their bid requests. The idea is that these alt IDs enable omnichannel ad targeting, leading buyers to prioritize bid requests that include them. But who’s checking to see whether the data […]

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Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’

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Clip It To Win It  If attention is currency, clippers are generating the change in your wallet: It might not look like a lot but, eventually, it adds up. Clipping, which is the practice of creating short snippets of longer-form content, has become a standard media strategy for many creators, and is often outsourced to […]

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