The Direct Supply Myth: Why CTV Inventory Looks Better Coming From A Streamer Than Directly From A Publisher

The CTV ecosystem has spent the last two years insisting that the antidote to complexity is “direct supply.” Buyers are told that if they transact closer to the source, they will regain transparency, control and efficiency. Publishers are told that eliminating hops will restore the value of their environments. Most CTV impressions flow through distribution […]

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AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV’s Lunch?

Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership to embed its DSP in another platform – a first for the company – giving joint customers access via Pacvue and Skai. Likewise, affiliate rivals Rakuten and Impact announced a major strategic partnership last week.  An […]

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[TSS Giveaway] Win a Pair of Tickets to the Inaugural Why Not Now? Festival

Hello, New York! Are y’all ready to party at the inaugural Why Not Now? Festival this Memorial Day Weekend at Industry City in Brooklyn? Well, we at TSS are giving you and a friend a chance to do so. We have two tickets to give away to one of you to go join in on […]

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