Category: News

Known for his emotionally charged and uplifting take on hard dance and Techno, BYORN continues to push his signature sound into new territory. Now BYORN returns with “GENESIS,” his first release in over a year and a powerful statement of intent for what lies ahead. Out now via his newly launched Elysium label, operating under […]

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AMØK Mallorca has confirmed a series of major festival collaborations for summer 2026 that expand its programme with world renowned brands, DJs and large-scale takeovers. Following a strong start to the season including a sold-out Jackie’s showcase with Claptone in April, the award-winning venue is continuing its run of partnerships with some of electronic music’s […]

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With recent club dates taking her from Honolulu to Rotterdam, Hong Kong to Las Vegas, Singapore to London, Sarah de Warren steps briefly off the road to unveil her latest single. Swapping the bold mainstage techno energy of recent releases “What U Like” and “Games”, she links up with CIRCA96 (a.k.a. Craig Connelly) for the […]

The post Sarah de Warren x CIRCA96 Team up for “Breathing Underwater” appeared first on The Nocturnal Times.

World-renowned electronic music artist deadmau5 will return to Red Rocks in 2026. For the first time in his 15+ year long history of spectacular fall season shows at the iconic venue, he will perform on Halloween. DEADMAU5 HALLOWEEN is set for Friday, October 30 and Saturday, October 31, 2026. Presale tickets for the shows launch […]

The post deadmau5 Announces DEADMAU5 HALLOWEEN At Red Rocks Amphitheatre appeared first on The Nocturnal Times.

There is something unforgettable about the excitement and emotion of a first time. Kia Europe and Innocean Berlin have captured that powerful feeling in their latest campaign: The Power of Firsts, unveiling the highly anticipated Kia EV2, the first of its name and the brand’s most accessible electric vehicle, which aims to connect with a new generation of drivers.

 

Compact, yet full of character, the Kia EV2 is engineered to make a big emotional impact. It is designed not just for those who value innovation, but for those who value how innovation feels.

           

“The EV2 represents a significant step in broadening access to electric mobility within Kia’s line-up,” said David Hilbert, Marketing Director at Kia Europe. “With ‘The Power of Firsts,’ we want to place the focus on the human experience. The campaign positions the EV2 as a companion to meaningful first moments and demonstrates Kia’s ambition to connect with customers in an authentic, meaningful way that reflects how they live today.”

 

To bring this idea to life, Innocean Berlin created a campaign built around intimate, authentic vignettes. Each one portrays a deeply personal “first” made possible by the EV2. Through its modular structure, it easily adapts to various formats: from product films and print to digital assets, immersive web experiences, and social-first content.

The campaign is running across all the Greater European markets including France, Germany, UK, Netherlands, Spain, Belgium, Austria, Hungary and Italy over the next few months, on platforms including social, TV, radio.

 

And this is only the beginning. The campaign serves as an evolving platform, with a second chapter to launch in the summer, featuring collaborations with creators from diverse backgrounds. Starting with a filmmaker and a chef, each invited to share their own meaningful “first.”

“A campaign of this nature is, coincidentally, a first for Kia,” added Gabriel Mattar, CCO at Innocean Berlin. “It evolves over time, going from a traditional film to a social second chapter. A testimony of Kia’s constant search for innovation and inspiration in everything they do.”

? Dela Utca – Chasin’ Highs (Lyrics) ? Find all songs in my Playlist on Spotify: https://open.spotify.com/playlist/5cA2PlFieH4kec6QyQZPHr?si=abd4bc2b0f5f43b1 ⬇️ Download / Stream “Dela Utca – Chasin’ Highs” here: https://open.spotify.com/track/0zbkiDfEKTpG3ML0aTmMPg ? Dela Utca https://instagram.com/delautca Lyrics for “Dela Utca – Chasin’ Highs” You said one day We’ll catch the sun And let it’s light shine on everyone We got no need to take it slow Draw a plan, then we hit the road, ooh And if they talk about All of the things we do I’ll tell them everything I say to you We be chasin highs highs We be chasin highs highs Early morning till the night On the edge of paradise Chasing highs highs We be chasin highs highs chasin highs don’t we highs highs We be chasin highs highs chasin highs don’t we highs highs Summer nights, when we’re counting stars You said one day we’ll be on mars Turning dreams to reality Fly as high as we’ll ever be, ooh And if they talk about All of the things we do I’ll tell them everything I say to you We be chasin highs highs We be chasin highs highs Early morning till the night On the edge of paradise Chasing highs highs We be chasin highs highs chasin highs don’t we highs highs We be chasin highs highs chasin highs don’t we highs highs”

Newsmax announces a new podcast featuring Greta Van Susteren.

Why today’s chief executives must lead as marketers first.

This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to […]

Some critizize Coachella’s activations and influencer content. In the era of social media, where does the music fit into the conversation?

The post Is Coachella Undergoing an Identity Crisis? appeared first on EDM Identity.