Getting Under Your Skin—in the Best Way
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The Best Billboard I Saw Today
DOOH Boosts Attention, Increasing Memory Encoding by Up to 61%
A new neuroscience study from Allvision, in partnership with Brainsights, provides the strongest evidence to date that Digital Out-of-Home (DOOH)
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Jeff Mills photographed in front of Rembrandt’s ‘Night Watch’ at the Rijksmuseum
Jeff Mills has been pictured standing in front of Rembrandt‘s ‘The Night Watch‘ at the Rijksmuseum in Amsterdam, looking almost like a guardian of the classics. Notably, the photo lands as a fitting visual for an artist whose career has long crossed the line between techno and classical art. The Detroit techno innovator built his …
Jeff Mills photographed in front of Rembrandt’s ‘Night Watch’ at the Rijksmuseum
Kraftwerk Berlin hosts 30-hour ‘The Infinite Now’ with beds for sale
Kraftwerk Berlin will host a 30-hour continuous event in May, with beds, hammocks and soft listening spaces available for purchase. Notably, ‘The Infinite Now‘ runs as a collaboration between Berlin Atonal and Unsound across May 16 and 17. Meanwhile, the event treats sleep as a condition of listening rather than an interruption to it. The …
Kraftwerk Berlin hosts 30-hour ‘The Infinite Now’ with beds for sale
Ducks Ltd. – ‘Easy Come Easy Go’ featuring Martin Courtney
Ducks Ltd. reimagine a classic on breezy cover ‘Easy Come Easy Go’ featuring Martin Courtney Ducks Ltd. image via Alec Moss April 27, 2026 Ducks Ltd. release their new single ‘Easy Come, Easy Go’ featuring Martin Courtney, out now via Carpark Records. ‘Easy Come Easy Go’ sees Ducks Ltd. reinterpret Grant McLennan’s ‘Easy Come, Easy […]
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Widemouth – ‘Hotel Pool’
Widemouth confronts the past on cathartic new single ‘Hotel Pool’ Widemouth image via Bella Peterson April 27, 2026 Widemouth share their new single ‘Hotel Pool,’ released ahead of their debut album No Gasoline, due May 29th via Urban Scandal Records. On ‘Hotel Pool,’ the Chicago band delivers one of their most direct and emotionally charged […]
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Music News for April 27, 2026
3 New Albums Out This Week You Should Listen to Now: Pastel Blank, Some Fear, and Metric…and more music news for you day.
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Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising
Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integral Ad Science (IAS) used POSSIBLE to unveil IAS Total TV, a new product suite aimed at improving transparency. It’s not the flashiest theme at the conference […]
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Dirty Disco 644: Deep House, Soulful House, Balearic Energy, and the Underground Releases You Need to Hear
If you are looking for a deep house podcast that does more than throw tracks together, Dirty Disco 644 is one of those episodes that earns your full attention. This hosted edition moves through warm Balearic textures, soulful house, musical underground cuts, and a run of fresh 2026 releases that […]
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Episode 107 – Alice Goodrich
Visuals: https://getbehindthebillboard.com/episode-107-alice-goodrich
Episode #107 features the wonderful, multi-talented Alice Goodrich from VCCP.
We spent a lovely hour discussing Alice’s county-level tennis career, her time as a Dior makeup artist, her stint as an internal comms assistant for the British Army and how she served as a stand-in for Gary Barlow of Take That.
And incredibly, we found time to discuss her brilliant advertising career 🙂
We talked at length about Cadbury’s Dairy Milk “Made to Share” campaign which is a huge favourite of ours.
The campaign, which Alice wrote with Tom Lee, has won gongs galore and is currently running in your local super market. Just head for the choccy section, like Hugh did before the show, to see headlines on bars which double as mini billboards, the wrappers telling stories of everyday life where generous souls are deemed worthy of the largest share of the chocolate.
At a basic level, it’s a pack shot with a few words on, but once you start reading, you get pulled in. It’s incredibly engaging, satisfying, more-ish … much like the chocolate inside.
It feels redolent of the first Uncommon BA campaign (500+ executions) in that you just want to see more, being rewarded over and over with great writing. Other brands, clients and members of the public (and this podcast) have started doing their own versions of the wrappers. Once your idea has gone into modern culture, you know you’re onto a winner.
Huge congratulations to all involved at VCCP, and the team at BulletProof design.
We also managed to squeeze in: Bournville, Johnnie Blonde, Dua Lipa, Alice’s Dad, Tony Cullingham, Watford College, Wimbledon, Pavement art, Cannes Lions and a few tasty flapjacks.
Thanks so much Alice, for so much!
Thanks also to Jon for the edit, Adrian and all the gang at Soho Radio and of course huge gratitude to all our sponsors, who make the show possible: