Healthy Growth In The Age Of AI

Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of customers say an AI engine pointed them to Thorne, according to Chief Growth Officer Mary Beech on this week’s episode […]

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“Your AI Made a Great Ad. Your Lawyer Has Questions”: Andrew Lustigman and Morgan Spina Publish Article in NYLJ on AI Generated Advertising and Emerging Legal Risks

Andrew Lustigman, Chair of Olshan’s Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Branding Department associate Morgan Spina published an article in New York Law Journal entitled “Your AI Made a Great Ad. Your Lawyer Has Questions.” In the article, Andy and Morgan discuss how advertisers can leverage AI-generated marketing content responsibly while navigating evolving state and federal regulations.

YouTube’s Ad Revenue Exceeds That of Its Four Largest Traditional Media Competitors Combined

YouTube generates more ad revenue than Disney, NBC, Paramount, and Warner Bros. Discovery combined, and dwarfs its rivals in TV viewership. New research from media firm MoffettNathanson has determined that YouTube is now the world’s biggest media company, with advertising revenue that exceeds that of its four largest traditional media competitors—Disney, NBC, Paramount, and Warner […]

Publisher Creative Approval

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Creative approval is one of the most friction-heavy steps between a media buy and a live campaign. Dozens of units across multiple markets — each requiring a format check, a visual review, and a clear decision communicated precisely enough that publishers can act on it. Done wrong, it’s

Vans Warped Tour Unveils Lineups For 2026 World Tour

Vans Warped Tour has revealed the lineups for its 2026 world tour. After roaring back with a special 30th-anniversary run last year, the famed punk rock festival is hitting five global cities this summer and fall, including debuts in Montreal and Mexico City, and return trips to Washington, D.C., Long Beach, and Orlando. The run […]

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