App Installs Aren’t Enough: Why Marketers Need Life Cycle Measurement In The AI Era

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the weakest links in modern marketing. For years, most attribution models have stopped at the install. A campaign drives a download, a metric gets logged, and […]

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Alan Walker & Steve Aoki Team Up To Become Lonely Club

After years of collaborating on fan-favorite releases, selling out global tours, and shaping the sound of modern electronic music, multi-platinum producers Steve Aoki and Alan Walker unveil their latest project: Lonely Club. Their debut album, Quantum Beats, arrives December 5 with eight brand-new tracks, accompanied by two official music videos and the album’s lead single, “Broken Angel.” Today, fans get their first glimpse into the Lonely Club […]

The post Alan Walker & Steve Aoki Team Up To Become Lonely Club appeared first on EDMTunes.

Gaztween Releases “II”, A Collection of Ideas Bridging the Electronic and the Acoustic

It’s always good when an album feels like a passion project made by people with a tight bond more than just a selection of tracks – like the way Gaztween’s second album feels. “II” feels like the kind of record made after midnight, when the city’s gone still and the only thing left moving is […]

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The post Gaztween Releases “II”, A Collection of Ideas Bridging the Electronic and the Acoustic appeared first on Magnetic Magazine.