Category: News

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Could Publicis Groupe rival Accenture for WPP?

Publicis Groupe is now worth about five times WPP (£20bn over £4bn) and set to rival Omnicom/IPG when that merger eventually goes through. According to CEO Arthur Sadoun in his comments on Publicis’ latest quarterly numbers (organic revenue up 5.9%) big global accounts really only have four options (all of the above), about to be …

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BURN Studio Welcomes Director-Duo Coming of Age

Multi-platform production studio BURN is thrilled to welcome Coming of Age, the directing duo of Lewis Atallah and Mattias Russo-Larsson, to its growing roster of directors.

Known for their globally informed creative lens, Coming of Age brings a distinctive voice to branded storytelling – blending evocative cinematic style with culturally attuned, playful narratives. The duo excels at solving the unique creative challenges faced by brands seeking to connect meaningfully across both social and commercial platforms.

With a body of work that fuses striking visual direction and fresh cultural perspectives, Coming of Age is perfectly positioned to help brands engage audiences in ways that feel relevant, memorable, and human.

“We love these guys – they embody the mindset and attitude of the exact talent we seek. Creatively ambitious and culturally aware, they’re already immersed in the multi-platform filmmaking world,” says Managing Director/EP Brad Johns. “They share our view that social can and should be both elevated and authentic and they bring a level of strategy to their craft that ensures measurable results against what they do.”

Known for their genre-agnostic style, Coming of Age has a shared worldview shaped by international upbringings that inform everything from creating welcoming set dynamics to their visual approach. Lewis’s Lebanese background and Mattias’s Swedish roots, combined with their experience working across Europe, the MENA region and the US, continue to fuel their creativity and deepen the cultural nuance in their work. Having cut their teeth in the music video space, the duo garnered hundreds of millions of views online. Their shift into commercial work was formed by their time spent as creative directors, which grew their belief that strong creative drives strategy when it comes to world-building and shaping a brand’s social presence.

 

As longtime collaborators, Lewis and Mattias share a creative shorthand that’s rooted in mutual respect and years of building from the ground up. They place equal value on styling, art direction and production design as they do on camera work, approaching each project with the internal mantra of “be the reference.” It’s a philosophy that has driven them to create unique imagery that feels original, honest and close to the source. 

“One of the beautiful things about my partnership with Mattias is that it keeps evolving,” expresses Lewis. “We’ve been growing together since day one and the bond we’ve built continues to make us better both creatively and as collaborators. Partnering with BURN feels like an extension of that growth. We really believe in what they’re building and were stoked to be a part of it.”

“We had worked with BURN on an Adobe project last year and it just felt like an instant fit,” agrees Mattias. “Like the partnership was already there, even though we hadn’t formally talked about it yet. BURN’s focus on cinematic social and multi-platform storytelling aligns perfectly with what we also enjoy – and even more important is the immediate connection and mutual support we experienced with Brad and everyone at BURN.”

In addition to signing Coming of Age, BURN has expanded its commercial representation, uniting with Thick and Thin on the East Coast and Marni Reps in the Midwest. 

“Our goal has been to re-think the commercial production company model and explore how small adjustments in how we look at talent and approach the work could drive growth,” says Managing Director/EP Brad Johns. “We knew we needed sales experts unafraid of the unknown who aligned with our perspective and would support that vision. In T&T and Marni, we feel incredibly grateful to have found people we genuinely love working with – and whose ambition matches our own.”

With offices in New York and London, BURN leads with a multi-platform approach, crafting commercial, cinematic social and native content for global campaigns that tap into subculture and deliver results. The studio rejects the “one size fits all” content idea, instead focusing on cinematic and platform specific storytelling from the ground up. Their team has crafted feature documentaries and post work for Netflix and Amazon Prime, while their NYC hub has become a go-to for standout advertising projects for brands like Footlocker, Nike and Adobe. Their work has earned recognition from AICP, The One Show, Cannes Lions, and D&AD. Find out more at burnstudio.co.

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Not A Fairy Tale (Melodic / Organic / Progressive / Afro House)

01 What Is Music (Extended Mix) Ezequiel Arias
02 Falling (Liva K Remix) DJ Kent ft. Maleh
03 Focus (Original Mix) Enoo Napa, Chaleee
04 Binauraler (Original Mix) Digital Mess & Meeting Molly
05 I Forgot How To Rock N’ Roll (Original Mix) Mike Griego
06 Voices (Original Mix) Underspreche
07 Light of Journey (Original Mix) Kaisser Bouzriba
08 Ascension (Extended Mix) Marsh, Volen Sentir
09 Memories Extended Mix Erdi Irmak, Radical Fantasy
10 Lost Now (Extended Mix) Coastlines & ISME ft. Rory Hope
11 Feelings (Original Mix) MIICHII
12 Loosen Up (Extended Mix) Hugel & Dawty ft. Preston Harris
13 Positions (Extended) Adam Port, Stryv, Malachiii
14 La Montée (Extended Mix) Dual Beat & Kieloh x Dester Troy
15 Gujju (Original Mix) THEQUE
16 Jastar (Extended Mix) Adassiya, Stava
17 Arrakis (Original Mix) Yadek
18 Take Down (Radeckt Remix) Meloko, Garla
19 Tijuana (Dmitry Molosh Remix) Paul Thomas & Simos Tagias
20 Again Again (Original Mix) Borak
21 Kyoto (Original Mix) Assaf Michael
22 Stellar (Extended Mix) 84 Avenue
23 Layers (Original Mix) Elkins
24 Ivory (Extended Mix) Daniel Portman

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Nomyn – Rise

➲ Subscribe for MORe music: http://bit.ly/MORNetwork ➲ Support us on Patreon: http://bit.ly/MORPatreon ➲ Download: https://bit.ly/3FzvLOj ➲ Nomyn http://facebook.com/NomynMusic http://soundcloud.com/nomyn http://twitter.com/NomynMusic ➲ Photography by http://unsplash.com/@hpkofficial ➲ MOR Network http://facebook.com/MORNetwork http://instagram.com/MORNetwork http://youtube.com/MORNetwork http://twitter.com/MORNetwork

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A PR dream or disaster? Jet2’s holiday advert finds new life as joke meme

In a social media trend, the airline’s joyful advert jingle is being played over cheerless summer holiday footage

You’re the boss of a travel company, it’s early summer and your brand is going viral. Millions of people are watching and sharing social media clips of people on holiday, the soundtrack to which is your company jingle.

It sounds like a PR dream, but is it?

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Sasson (FR), Tigerblind – Kalema [Ultra Records]

Sasson (FR), Tigerblind – Kalema out now on Ultra Records! Stream/download: https://lnk.to/sasson-tigerblind-kalema Official Audio for “Kalema” by Sasson (FR), Tigerblind Follow Us: https://ultrarecords.komi.io/ https://www.youtube.com/@ultrarecords https://discord.gg/ultrarecords https://www.twitter.com/ultrarecords https://www.facebook.com/ultrarecordsofficial https://www.instagram.com/ultrarecordsofficial/ https://soundcloud.com/ultrarecords https://open.spotify.com/user/ultramusicofficial https://www.ultrarecords.com

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Morggan Explores Lush, Emotive Club Rhythms on New EP Lost and Found [Review]

North Carolina-based producer Morggan has quickly become one of the most promising names in the house and UKG underground. In just two years, he’s delivered over 10 releases, each one refining his sound and artistic identity. But it’s not just the music—it’s the fully realized aesthetic that surrounds it. Morggan’s music world feels carefully curated, …

Morggan Explores Lush, Emotive Club Rhythms on New EP Lost and Found [Review]