The Real Convergence Story Is Happening in Local Markets

TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented TV campaigns, that national-first approach starts to lose precision in local markets. “Any purchase decision is happening locally,” said Keith […]

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How DOOH Advertising Boosts Brand Visibility: Starryblu’s World Cup Campaign

Major sporting events such as the FIFA World Cup capture global attention unlike almost any other occasion. Millions of people follow the tournament across television, streaming platforms, social media, and public spaces, creating an environment where brands have a valuable opportunity to become part of the conversation.   While many advertisers focus heavily on digital […]

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Avicii Community launches as the official worldwide home for fans

Pophouse and the Avicii Estate have officially launched Avicii Community, a brand-new online home for fans of the late Swedish icon Tim Bergling. Announced from Stockholm today, the platform extends the existing Avicii.com experience and gives supporters worldwide a dedicated space to come together and step behind the scenes in the ongoing preservation of Avicii’s …

Avicii Community launches as the official worldwide home for fans