Just a few years ago, the typical online shopping journey started with a Google search or a visit to Amazon. Today, that journey is increasingly beginning with a question asked to an AI assistant. Tools like ChatGPT, Claude, Gemini, and Copilot are changing the way consumers discover, research, and buy products online. Instead of typing […]
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Marketing budgets are under constant scrutiny—and they should be! Spending money without a strategy won’t get you anywhere. Unfortunately, many businesses invest in marketing tactics without a clear plan. They continue to use strategies that don’t yield results, sometimes without even realizing it. In today’s blog, we’ll walk you through how to evaluate your current […]