The reliability of IP-based identity mapping is under increasing scrutiny.
IP-Based CTV Targeting Fails 3 In Every 4 Times, New Research Finds
@Afrojack playing his killer Turn The Lights Off remix at @davidguetta’s Monolith show 🔥🤯
DPAA and AdQuick Launch First-of-its-Kind OUTCOMES Initiative
NEW YORK – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with AdQuick, Inc., a leading platform for OOH advertising planning, buying, and measurement. The new global OUTCOMES initiative will communicate and demonstrate the power
REVIEW: Deadbeats Fourth of July Weekend
For more than a decade, Zeds Dead have turned Denver’s Fourth of July weekend into a pilgrimage for bass music fans. What began as an annual Red Rocks tradition has…
The post REVIEW: Deadbeats Fourth of July Weekend appeared first on Dancing Astronaut.
‘Our Laws Will Spell That Out Plain as Day:’ Australia’s Prime Minister Commits to Copyright Protections In AI Age
“No company should use Australian books, music, art or news to build or train AI without the artist’s control, and that includes the artist’s control of the price and value of their work.”
How to get a dream pop guitar tone
Learn how to craft a guitar tone that’s perfect for dream pop via our step-by-step guide.
Sidewalk Beats Billboard
we measured every actively-matched stationary OOH unit within 2 miles of Citizens Bank Park, Fenway, Wrigley, Yankee Stadium and Dodger Stadium over
The post Sidewalk Beats Billboard first appeared on OOH TODAY.
I Wish We’d Written That
Every creative in OOH has uttered those five words at least once. Usually under their breath. Usually while staring at someone else’s billboard.
The post I Wish We’d Written That first appeared on OOH TODAY.
WOO Expenditure Survey for 2026
World Out of Home Organization publishes its 2026 Global Out of Home Expenditure Report
The post WOO Expenditure Survey for 2026 first appeared on OOH TODAY.
Bryan Adams Will ‘Roll With The Punches’ For 2027 Australasia Arena Tour
The veteran Canadian rocker will play arenas in seven cities on both sides of the Tasman.