Category: News

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas.

The post With Match Rates Falling, Is Effective Attribution Just An Illusion? appeared first on AdExchanger.

Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems. And yet, when it comes time to make a media buy, they still hand the process over to algorithms shaped by someone else’s data. In 2011, AdExchanger asked me to […]

The post First-Party Data Is About More Than Retargeting And Audience Suppression appeared first on AdExchanger.

All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publisher that uses Megaphone, check your campaigns. Because, starting today, any Priority or Standard Guaranteed campaigns and PMP deals that aren’t using the updated Spotify […]

The post Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply appeared first on AdExchanger.

Catching Brooke Evers in the heat of it all, coming off the stages at hot spots including Eclipse Brisbane and Greece’s FarOut Beach Club, we

The post The Scoop from Brooke Evers on Tour: Pro Tips, Kevin Hart, and More appeared first on EDM | Electronic Music | EDM Music | EDM Festivals | EDM Events.

Scrolling TikTok, you’ll spot lyrics bouncing to every beat. Those captions trigger instant sing-alongs—but only when the video lands spotless. Watermarks or off-beat text drain

The post 7 Best Lyric Video Apps for TikTok: Which Export With No Watermark? appeared first on EDM | Electronic Music | EDM Music | EDM Festivals | EDM Events.

Out of Home continues to deliver strong results for Q2

The post Q2 Delivers Further Strong Growth for OOH Industry first appeared on OOH TODAY.

DJ Premier has teamed up with rising rapper Samara Cyn to create a fresh version of A Tribe Called Quest’s classic “Can I Kick It?” for Major League Soccer’s new “Thanks World, We’ll Take It From Here” campaign. The track, released as an Amazon Music Original, gives the iconic song a faster, modern feel while […]

Kygo continues to make major real estate moves after the artist’s Palm Tree Crew purchased a championship golf course near Aspen, Colorado. The Norwegian DJ’s lifestyle brand yesterday confirmed its acquisition of the River Valley Ranch golf course, a 187-acre property in the Crystal River Valley in Carbondale, in partnership with Major Food Group and […]

The post Kygo’s Palm Tree Crew Buys 187-Acre Golf Course Near Aspen appeared first on EDM MANIAC.

A stretch of dry weather in Belgium has led local officials to ban fireworks at Tomorrowland, the world’s preeminent EDM festival, just days before its opening weekend.

The post Tomorrowland Organizers Blindsided by Fireworks Ban at 2026 Festival appeared first on EDM.