TikTok for Artists Analytics Platform Officially Sets Sail As ‘Pre-Release’ Receives Global Launch

TikTok for Artists, the video-sharing app’s “all-in-one music insights platform,” has officially set sail in the U.S., Brazil, Japan, and more than 20 other countries. ByteDance-owned TikTok announced the formal rollout of Artists today, weeks after scoring a SoundCloud “Add to Music App” partnership. Available via certified Artist accounts, the newer offering is said to […]

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Silverpush Partner Spotlight: Scott Stewart, EVP, Managing Director

This week, Silverpush is excited to feature Scott Stewart, the EVP, Managing Director at Epitaph Group. We break down what makes the agency special, why Epitaph Group chose Silverpush as a contextual partner, and, best of all, Scott’s hot take on the advertising world today. 1. Tell us about your agency. What makes you stand […]

How YouTube Became an “Important Part of Channel 4’s Ecosystem”

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Channel 4 has ramped up its YouTube distribution in recent years, putting full episodes on the video-sharing service and monetising that content on the platform. Fatima Dowlet, Head of Streaming and Social Propositions at Channel 4, says the strategy has brought in “additive” viewership. “We want to get that content out to as many people Read More