Category: News

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for measuring the relative performance of different marketing channels. It fell out of favor because it takes a long time and […]

The post Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses? appeared first on AdExchanger.

For publishers, getting cited in AI chatbot responses isn’t enough. They also want those answers to reflect their editorial judgment and the culture of the communities they cover. A new initiative called SAIL – which stands for Standardized Agentic Intelligence Ledger – aims to do both, compensating publishers when AI scrapes their content and guaranteeing […]

The post This New Training Framework Gives Publishers A Say In How AI Uses Their Work appeared first on AdExchanger.

The K-pop superstars appear to be taking a group bathroom break in the promo images.

All of Billboard’s charts update each Tuesday.

Football’s coming home to England? We think maaaaaybe…

The singer, who experienced audio issues, was among the special guests at the final show.

Music fans can bid on experiences with Billy Corgan and Smashing Pumpkins, Poi Dog Pondering, The Beach Boys’ Al Jardine and the iHeartRadio Jingle Ball.

For nearly two decades, Dylan Mamid (DC) and Zachary Rapp-Rovan (Hooks) have been at the forefront of bass music. With the recent release of their new album ‘Return to the Spectrum of Intergalactic Happiness’ the North American tour ‘Journey Of A Lifetime’ is a full circle moment. View this post on Instagram A post shared […]

The post [Event Review] Zeds Dead Honors Their Roots In ‘Journey of a Lifetime’ Tour appeared first on EDMTunes.

Less than one month after the release of their latest album, Withness, (which already received millions of plays on Spotify), ANOTR dropped yet another widely anticipated record. In an uncommon step outside of their own imprint, No Art, the duo instead chose to partner with CircoLoco Records for the release. American singer, Emily Warren, known […]

The post ANOTR Make CircoLoco Records Debut with ‘Silver Lines’ appeared first on EDMTunes.

John Summit had every reason to celebrate at Tofte Manor this past weekend. Instead of letting online drama define the conversation, he let the music do the talking. The Experts Only founder used his sold-out UK debut at Tofte Manor to unveil the long-awaited orchestral version of ‘Missing.’ View this post on Instagram A post […]

The post John Summit Premieres Orchestral Version of ‘Missing’ At Tofte Manor appeared first on EDMTunes.