Uncommon rewinds for Ocado with ‘Life delivered’

Reliability and trust are the watchwords for Ocado in Uncommon Creative Studio’s first work for the brand since winning a pitch in December. The idea comes from Ocado’s own research, which found that customers’ concept of reliability extends to choice, fair pricing, shelf life, timely arrival, and no surprise substitutions. The new “Life delivered” campaign …

The post Uncommon rewinds for Ocado with ‘Life delivered’ first appeared on More About Advertising.

Universal Music Fires Back Against Salt-N-Pepa’s ‘Unreasonable Demands,’ Says It’s ‘Committed to Working Towards an Amicable Resolution’

Let the copyright-recapture battle intensify: Universal Music is firing back against Salt-N-Pepa’s newly submitted lawsuit. Meanwhile, the hip-hop group has redacted sensitive details from its action. We broke down the straightforward-enough suit at length moments after its filing. Long story short, Section 203 of the Copyright Act is said to allow certain entertainment professionals (not […]

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