How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026

Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal Ads, to talk about what it means to sit horizontally across 25 billion transactions, 400 million accounts, and 30 million […]

The post How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026 appeared first on AdExchanger.

55% Net New Audience: How Horizon Media and Intent IQ Are Turning Signal Loss Into Incremental Growth

Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, and John Koenigsberg, EVP and Head of Platforms at Horizon Media, to talk about what happens when audience amplification actually […]

The post 55% Net New Audience: How Horizon Media and Intent IQ Are Turning Signal Loss Into Incremental Growth appeared first on AdExchanger.

Judge Tosses Epidemic Sound’s Newer Meta Lawsuit, Rules on Older Case’s Dueling Summary Judgment Motions Amid Marathon Infringement Dispute

After years of back-and-forth litigation, a federal judge has officially ruled on dueling summary judgment motions – and dismissed one complaint altogether – in the ugly Epidemic Sound v. Meta showdown. Technically, Judge Jacqueline Scott Corley resolved the summary judgment questions closer to June’s end. But with both sides having had until last Friday to […]

TikTok & iHeartRadio Tout Huge Numbers on Madonna ‘LIVE’ Album Splash

TikTok and iHeartRadio set a new viewing record for the biggest TikTok Live on July 2, with over 2.16 million unique viewers tuning in for Madonna. Madonna’s iHeartRadio and TikTok Live received over 5.75 million likes and 139,000 comments, setting a record for the biggest TikTok Live artist event to date with over 2.16 million […]

ABBA’s Björn Ulvaeus Says We Might Be Doing AI Licensing Deals Wrong

CISAC President and ABBA co-founder Björn Ulvaeus gave a detailed speech about creators’ relationship with AI at the UN’s AI for Good Summit in Geneva, while questioning the approach of some licensing dealmakers. Björn Ulvaeus, CISAC President and ABBA co-founder, gave his most detailed lecture yet about AI and creators while delivering the keynote speech […]