Rethinking B2B Marketing Budgets

When it comes to allocating marketing budgets, many B2B companies rely on the commonly cited rule of thumb: spend 8% of your annual revenue on marketing. This figure, popularized by Forrester’s 2024 B2B Marketing Budget Benchmarks, is often used as a benchmark across industries. But is 8% truly the magic number for every business? ? […]

KFC and Mother ‘double down’ on new Zinger fillets

The new limited-edition KFC Zinger fillet comes sandwiched between two crispy hash browns (instead of a burger bun), a novel arrangement that has inspired Mother’s “When you see double, double down” campaign. In a surreal twist, KFC fans see not just double hash browns, but double everything, everywhere. Set to a hypnotic soundtrack, the films …

The post KFC and Mother ‘double down’ on new Zinger fillets first appeared on More About Advertising.

The Cookers to play Flato Markham Theatre on April 5, 2025

THE COOKERS – Eddie Henderson, David Weiss,  Donald Harrison, George Cables, Cecil McBee, and Billy Hart – Redefine The Boundaries Of Post-Bop Jazz at Flato Markham Theatre on April 5, 2025 Step into the world of unparalleled jazz mastery with The Cookers! This all-star septet, boasting over 250 years of combined experience, invites you on a musical journey like no other. Led by legends Eddie Henderson, David Weiss,  Donald Harrison, George Cables, Cecil McBee, and Billy Hart, The Cookers redefines the boundaries […]

The post The Cookers to play Flato Markham Theatre on April 5, 2025 first appeared on Canadian Beats Media.