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Now Walkers is pushing ‘alcohol-free’ snacks with Danny Dyer

More alcohol-free for January, this time for Walkers snacks with the increasingly ubiquitous Danny Dyer. As if the first, probably coldest month of the year (northern hemisphere anyway) wasn’t tedious enough we’re being bombarded by messages instructing us to give up the demon booze. Produced in-house. It’s a neat idea but another minute or so …

The post Now Walkers is pushing ‘alcohol-free’ snacks with Danny Dyer first appeared on More About Advertising.

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Heineken 0.0’s Campaign: Going Dry? Doesn’t Matter Why

The very first campaign of 2025, ideated by the creative agency LePub, marks a bold step forward for Heineken®. The new campaign, titled “0.0 Reasons Needed,” challenges outdated stigmas surrounding the choice of alcohol-free options, delivering a refreshing message that empowers people to enjoy Heineken® 0.0 without justification.

At the heart of this campaign are a series of TV commercials (TVCs) designed to debunk the common social assumptions about why people opt for Heineken® 0.0. Whether it’s because someone is the designated driver or trying to make healthier choices, the campaign highlights an often overlooked fact: sometimes, people simply want to enjoy the taste of a great non-alcoholic beer.

These TVCs are part of a wider global integrated marketing campaign aimed at sending a clear message: if someone chooses a dry option, it doesn’t matter why. The underlying message is that the choice to enjoy Heineken® 0.0 is personal, and it’s time to stop attaching outdated reasons or judgments to it.

Heineken® has long been a leader in normalizing non-alcoholic beverages. The brand’s commitment to promoting responsible drinking has been evident in previous campaigns, such as the iconic “When You Drink, You Never Drive,” which encourages people to make responsible choices when it comes to drinking and driving. Heineken® has also made a significant mark in the world of sports, with its global sponsorship of Formula 1, where the brand promotes a culture of moderation and safe driving while celebrating the excitement of high-speed racing.

With “0.0 Reasons Needed,” Heineken® not only celebrates the joy of a great beer but also pushes the boundaries of what it means to choose non-alcoholic options. This campaign signifies a major shift in the conversation around alcohol-free beverages, reinforcing that enjoying a Heineken® 0.0 is a choice driven by taste, not obligation.

By breaking down barriers and challenging perceptions, Heineken® is reinforcing its leadership in the growing non-alcoholic beer market. The brand continues to pave the way for a more inclusive and forward-thinking approach to beer consumption, proving that you don’t need alcohol to enjoy the experience of a perfectly crafted beer.

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Left Behind | Deep Chill Music Mix

Left Behind | Deep Chill Music Mix ? A chill mix featuring the finest in deep, calm and atmospheric electronic music, with genres such as chillout, downtempo and future garage. Uses for the music include relaxation, studying, working, concentration, stress relief, etc. 0:00 Kooma – Hypno Stream & Download: https://koomaofficial.bandcamp.com/track/hypno-3 – https://artlist.io/artist/708/kooma – https://soundcloud.com/koomaofficial – https://facebook.com/koomaofficial – https://youtube.com/Kooma – https://spoti.fi/2JJi4iZ 2:07 VonnBoyd – Recluse Stream & Download: https://vonnboyd.bandcamp.com/track/recluse – https://soundcloud.com/vonnboyd – https://instagram.com/Vonnboydrva – https://spoti.fi/3aqEh07 – https://vonnboyd.bandcamp.com 6:23 Bucky – Calling Your Name Stream & Download: https://buckymusic.bandcamp.com/track/calling-your-name – https://soundcloud.com/bucky-music – https://facebook.com/buckymusic – https://x.com/bucky_music – https://youtube.com/BuckyDnB – https://spoti.fi/3rYQz6f 10:18 Almost Vanished – Hidden Stream & Download: https://fanlink.tv/av-hidden – https://soundcloud.com/almostvanished – https://facebook.com/almostvanished – https://youtube.com/AlmostVanished – https://spoti.fi/3700UX6 – https://almostvanished.bandcamp.com 14:44 Creepa & Subsets – Together Stream & Download: https://thisiscreepv.bandcamp.com/track/creepa-subsets-together – https://soundcloud.com/thisiscreepa – https://facebook.com/thisiscreepa – https://x.com/thisiscreepa – https://thisiscreepv.bandcamp.com – https://soundcloud.com/subsets – https://x.com/SubsetsMusic – https://spoti.fi/3oKkwVh – https://subsets1.bandcamp.com 18:23 Bucky – Sunrise Stream & Download: https://buckymusic.bandcamp.com/track/sunrise – https://soundcloud.com/bucky-music – https://x.com/bucky_music – https://youtube.com/BuckyDnB – https://spoti.fi/3rYQz6f 21:41 Logik – Visage Stream: https://open.spotify.com/track/4OyFiVFwAfu7tJJhLWomzG – https://soundcloud.com/logik93 – https://facebook.com/logik93 – https://x.com/logik93 – https://youtube.com/Logik93 – https://spoti.fi/4fLD3dM 25:00 Kooma – Coordinates (Slowed & Bass Boosted) Stream & Download: https://koomaofficial.bandcamp.com/track/coordinates-slowed-bass-boosted – https://artlist.io/artist/708/kooma – https://soundcloud.com/koomaofficial – https://facebook.com/koomaofficial – https://youtube.com/Kooma – https://spoti.fi/2JJi4iZ 27:34 Xenaan – Minor Sin Stream & Download: https://thegamesweplayuk.bandcamp.com/track/minor-sin – https://soundcloud.com/xenaan – https://facebook.com/xenaan.audio – https://youtube.com/@Xenaan – https://spoti.fi/4gYdHuk – https://xenaan.bandcamp.com – https://soundcloud.com/the-games-we-play – https://facebook.com/thegamesweplayuk – https://x.com/tgwpuk – https://youtube.com/@sesaeo-the-games-we-play – https://spoti.fi/44PMIus 31:46 Iketa – Solstice Stream & Download: https://iketa.bandcamp.com/track/solstice – https://soundcloud.com/iketa – https://facebook.com/iketa12 – https://instagram.com/iketamusic – https://spoti.fi/3852is6 34:23 filejacker – Time Stream & Download: https://filejacker.bandcamp.com/track/time 37:49 filejacker – Proliferate Stream & Download: https://filejacker.bandcamp.com/track/proliferate – https://soundcloud.com/filejacker00 – https://youtube.com/@filejacker00 – https://spoti.fi/466qR3i 40:25 10GRI – Ice Stream & Download: https://fanlink.tv/wdix – https://soundcloud.com/10gri – https://facebook.com/10gri.public – https://youtube.com/@10GRI – https://spoti.fi/341jPPs – https://project10gri.bandcamp.com 43:33 VonnBoyd – Overcast Stream & Download: https://vonnboyd.bandcamp.com/track/overcast – https://soundcloud.com/vonnboyd – https://instagram.com/Vonnboydrva – https://spoti.fi/3aqEh07 47:19 10GRI – Ceel Stream & Download: https://project10gri.bandcamp.com/track/ceel – https://soundcloud.com/10gri – https://facebook.com/10gri.public – https://youtube.com/@10GRI – https://spoti.fi/341jPPs 50:53 8 PARALLEL – On the Verge Stream & Download: https://8parallel.bandcamp.com/track/on-the-verge – https://soundcloud.com/8parallel-music – https://youtube.com/@Ronhorcrux – https://spoti.fi/46qFpLh 53:46 Smokefishe – Sorry for Lying Stream & Download: https://smokefishe.bandcamp.com/album/living-with-the-ghosts-ep – https://soundcloud.com/smokefishe – https://facebook.com/smokefishe – https://x.com/smokefishe1 – https://instagram.com/smokefishe – https://spoti.fi/373EaWb Picture: https://freepik.com/premium-ai-image/lone-figure-stormy-pacific-beach-with-massive-waves-crashing_362678726.htm Fluidified: https://soundcloud.com/fluidified https://facebook.com/fluidified https://twitter.com/fluidified https://fluidified.bandcamp.com http://spotify.fluidified.com *This video was uploaded for promotional purposes. If you enjoy the chill music, please support the artists and download the best quality versions of the tracks from the links above! For any inquiries, please contact me (contact[at]fluidified.com).