Seattles Premier Silent Disco Headset Rental Company
Soundscape, the premier musical metaverse experience for VR and PC, today released a full concert film of its experiential collaboration with EDM artist deadmau5. Now available for streaming on YouTube, the film makes the full one-hour recording of the psychedelic virtual performance accessible to all viewers. Launched as a hyper-immersive audiovisual experience for both PC […]
Among the notable creative campaigns for Nov. 13, 2024: a Mars robot’s search for Christmas spirit and pet-sitting brand Rover’s new animated spots.
Bringing the heat with each of our events, We Rave You proudly announces our upcoming mini-residency at the iconic Shoko Club in Barcelona, alongside event promoter DLG International. Taking over the decks, San Pacho and Matroda promise nothing less than the most infectious of vibes. With 2024 coming to a close, We Rave You has …
We Rave You announces mini-residency at Shôko Club in Barcelona
Hangout launches with a catalog of over 100 million tracks
Trump once sought to ban TikTok, but ended up using the app during the recent presidential election
Due on 21st March via Invada, Teesside’s Benefits return with the announcement of their highly anticipated second album, Constant Noise, alongside Relentless, their new single featuring Peter Doherty. Listen HERE. Constant Noise follows the band’s widely acclaimed 2023 debut album NAILS, which landed in April last year as a passionate expression of anger and disillusionment […]
The post Benefits Announce New Album, Share New Single Featuring Pete Doherty appeared first on Louder Than War.
“It has been the highest honour”
The post triple j’s Lochlan Watt Announces Departure And Final Year Of ‘The Racket’ appeared first on Music Feeds.
A new Sony Playstation campaign is always an event. Recently rival Microsoft’s Xbox has hoovered up the awards with a number of left field executions but Playstation’s loyalty to its ad heritage has surely paid off too. Adam&eveDDB is back on top form with ‘PS5: Play has no limits’ showing the world as a video …
The post Adam&eveDDB imagines the world as a video game for PS5 first appeared on More About Advertising.
Summary
In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc., unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. Bill shares insights from his early work in the industry, the creation of a system that distilled a million words into 265 driver tags, became the concept of ‘Resonance’ (vs Attention), and how these tags have proven to be more effective than other traditional attention metrics in predicting sales outcomes.
The discussion covers the integration of resonance in digital advertising, the relationship between resonance and physical context, and the future of addressability and AI in advertising.
Takeaways
Chapters
Connect with Bill and learn more about his work here:
On LinkedIn – https://www.linkedin.com/in/bill-harvey-9581801/
On his website – https://billharveyconsulting.com/we-just-won-an-emmy/
And learn more about Semasio at https://www.semasio.com/
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
2025 is shaping up to be a revolutionary year. Breakaway Music Festival announced that all 12 of its 2025 festivals will accept cryptocurrency. Ravers will use Bitcoin for tickets, ultra VIP bottle service, and more. This pioneering approach underscores Breakaway’s dedication to innovation, firmly positioning it at the cutting edge of the music industry’s technological […]
The post Revolutionary Use of Cryptocurrency at 2025 Breakaway Festivals appeared first on EDMTunes.