How to promote your music on YouTube (without becoming a full-time video creator)

Most advice on how to promote your music on YouTube involves shooting high-production music videos, maintaining weekly vlogs, or filming endless behind-the-scenes content. For independent music producers, songwriters, and artists, this creates a massive barrier to entry. Your best work is done in the studio, not behind a camera. The reality is that you do …

How to promote your music on YouTube (without becoming a full-time video creator)

Chicago Producer Ōsé Releases ‘Genie In A Bottle’ On 5150 Records

Chicago-based house and techno artist Ōsé continues his rapid ascent with the release of “Genie In A Bottle,” via his own imprint, 5150 Records. Having established himself as one of the underground’s most exciting rising talents through electrifying live performances and forward-thinking productions, Ōsé brings his signature blend of house and techno influences to a […]

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George Parker: how the Mac materialized..

Following on from my last post about Xerox’s aversion to monkeys.. I offer this gem for your delectation and edification. It is worth remembering that before the Mac… Apple created the Lisa. This was the breakthrough forerunner to the Macintosh, incorporating what were considered at that time to be remarkably advanced features for a desktop …

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Ocean wins prime British Land Out of Home sites

Ocean Outdoor UK has been appointed by British Land, one of Europe’s biggest property development companies, as its Digital Out of Home (DOOH) media partner in London following a competitive tender. The long-term contract covers three of British Land’s central London estates – Paddington Central, Regent’s Place and Broadgate and Liverpool Street in the City. …

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What’s in a name? It matters for Adidas winner PHD

Adidas is reportedly on its way from WPP’s EssenceMediacom to Omnicom’s PHD in one of this year’s flagship media pitches. Publicis Media also pitched. At this stage none of the principals are saying anything, a further sign of the all-encompassing secrecy infecting the corporate sector. Is Adidas changing media agency vital intelligence for Nike and …

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