Latest Installment of Jai Alai IPA’s Raise The Stage Series Continues with the Ardmore Music Hall and Tom Hamilton

In late May, Jai Alai IPA, the flagship beer from Cigar City Brewing debuted the Raise The Stage series in partnership with the National Independent Venue Association (NIVA). Each episode will focus on a particular club through the lens of a renowned musician as well as someone connected with the venue. In the first Raise […]

The post Latest Installment of Jai Alai IPA’s Raise The Stage Series Continues with the Ardmore Music Hall and Tom Hamilton appeared first on Relix Media.

In the Quest for Control of the Senate, Maine Is A Battlefield

The National Republican Senatorial Committee (NRSC) is concerned about the GOP losing control of the U.S. Senate in the upcoming midterm election. You can see this concern plainly in the commercials that the mainstream group with fringe views makes and runs. Here’s one that attacks Graham Platner, the Democratic Senate candidate from Maine. NRSC is […]

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Todd Johnson – Head of Industry, Dining at Viant

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry.


Podcast Breakdown

00:00 – 04:50 Introduction, career beginnings & action movie fandom
04:51 – 13:55 Generalist vs. specialist & building a career path
13:56 – 22:14 Inside Viant & the programmatic advertising ecosystem
22:15 – 26:51 Storytelling, brand strategy & connecting with consumers
26:52 – 30:33 Attention, creativity & campaign effectiveness
30:34 – 36:11 Data-driven media buying & optimizing performance
36:12 – 43:29 AI, adaptability & navigating industry change
43:30 – 44:45 Future trends, consumer behavior & what’s next for advertising