Ikea appoints VCCP to take over creative duties from Mother

After a final round of pitches against Omnicom’s Adam & Eve TBWA and WPP’s VML, VCCP’s formidable new business team have yet scored another big victory – Ikea UK & Ireland’s creative account. Incumbent Mother declined to repitch back in November, and in December the five-strong shortlist was whittled down to three, when McCann and 


The post Ikea appoints VCCP to take over creative duties from Mother first appeared on More About Advertising.

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