Category: News

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Darn Tough has introduced a national advertising campaign titled “We Make One Thing And One Thing Only,” focusing on the craftsmanship behind its socks. The campaign, developed by Someoddpilot, provides a humorous perspective on the manufacturing process at Darn Tough’s Vermont mill. It features a 6…

Reach and frequency remain the most important metrics in video and CTV advertising, says Samantha Doughty, AV Investment Director at Zenith, but the industry still lacks consistency from a measurement perspective. However, projects like C-Flight and Origin are working to connect up reach in video environments, which would represent a “massive step forward for the Read More

Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data […]

The post This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns appeared first on AdExchanger.

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity to reach soccer fans around matches, highlights, team coverage and tournament content. But the bigger opportunity is less obvious. Sports fandom does not live […]

The post The Death Of The Siloed Sports Ad: How Mobile Data Rewrote The Mega-Event Playbook appeared first on AdExchanger.

Broadcaster reveals revenues from expanded tournament are running about 30% higher than for Euro 2024

The World Cup will be the most lucrative sports event ITV has ever aired, the broadcaster has said, with bosses calling the tournament a “six-week summer Super Bowl moment” for TV advertising.

The channel is airing 51 of the 104 matches across the men’s tournament, co-hosted by the US, Mexico and Canada, which is the biggest yet after an expansion from 32 to 48 teams.

Loopcloud is rolling out a pretty useful batch of updates, and the headline is easy to understand: subscribers now get free access to Producertech’s full course library at no extra cost. That matters because Loopcloud has always been about finding sounds quickly, getting them into a session, and keeping the production process moving, but education […]

Read More… from Loopcloud Adds Free ProducerTech Training, Smarter AI Search, And Updated Drum And Play Plugins

The post Loopcloud Adds Free ProducerTech Training, Smarter AI Search, And Updated Drum And Play Plugins appeared first on Magnetic Magazine.

Photo credit: DeMarius Bel Warner Music Group has agreed to acquire AI attribution startup Sureel AI, marking one of the music industry’s most significant investments in rights-tracking technology as generative AI continues to reshape the creative landscape.  The deal, announced on June 10, will see the major music company bring Sureel’s technology in-house to help identify when artists’ recordings, compositions, voices, likenesses and other intellectual property are used in AI-generated content or incorporated into AI model training datasets. Financial terms […]

After months of building anticipation, Zeds Dead has finally revealed the lineup for Deadrocks XII, set to take place July 2nd and 3rd, 2026 at Red Rocks Amphitheatre in Morrison, Colorado. Following 11 consecutive years of the annual Red Rocks takeover, Deadrocks XII is shaping up to be one of the most unforgettable editions yet. […]

The post Zeds Dead Reveals Lineup for Deadrocks XII appeared first on EDMTunes.