Label Spotlight: CYBE

Hi, who are you? Billain / Adis Kutkut: Hi, I am Adis Kutkut, also known as Billain. I am a co-founder of CYBE Recordings, a multimedia label derived from the Cyberneuro underground movement. I have been involved in drum & bass, sound design, graphics, graffiti, sculpture, film, and sci-fi / horror writing for the past […]

The Gwyneth Effect, Measured

You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow. Raff, who joined goop last April after stints as SVP of digital at Hailey Bieber’s […]

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Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting

Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday, announced that pre-bid targeting using its proprietary attention metric, called AU, is now live in Amazon DSP. Advertisers can target high- and medium-attention ad inventory while filtering […]

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A Spoonful Of Sugar; The New Bot Drawbridge

Bending Reality Bending Spoons, an Italian digital media conglomerate, filed for IPO this week.  In a world overcome by AI, Bending Spoons is a bet on good-old web properties like AOL, Eventbrite, Vimeo and others. BS buys these properties on the cheap, while the aggregate data and services improve performance across the fleet. The idea […]

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