Sir Martin Funds A CTV Platform; Neutral On Neutrality

Sir Funds-A-Lot On Wednesday, TV ad decisioning platform Olyzon announced a $10 million Series A investment led by S4S Ventures, the early stage investment group co-founded by Sir Martin Sorrell and Sanja Partalo. TV remains one of the most powerful media channels, but today’s infrastructure lacks a “coherent decisioning layer,” Sorrell tells AdExchanger. Olyzon’s goal […]

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How Brands Can Use Mobile Billboards During Events and Festivals

Events and festivals create some of the most competitive advertising environments. Whether it’s a music festival, sporting event, trade show, cultural celebration, or city-wide entertainment gathering, these moments attract massive audiences into concentrated areas for long periods of time. According to research from Eventbrite, 78% of millennials would choose to spend money on a desirable […]

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Raw Main Talks Theory Of Love And The Mental Side Of DJing

Raw Main (@rawmain_music) returns to All Day I Dream with Theory Of Love, a four-track EP that marks his first full EP release on the label after earlier appearances on A Winter Sampler II in 2020 and the 2024 Summer Sampler. The French producer and DJ has built his catalog through labels such as Lost […]

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