DOOH Meets Dough: Fazer Leipurit Livestreams Breadmaking Across Metro Screens

Fazer Leipurit faces a challenge: while many supermarket bakery sections rely on parbaked frozen dough, Fazer operates a network of in-store artisanal bakeries where bread is genuinely baked from scratch on site. Yet consumers remain skeptical. Can “freshly baked” really mean freshly baked?

To prove it, Fazer Leipurit launched an overnight livestream directly from one of its in-store bakeries. Broadcast simultaneously on social media and digital billboards across Helsinki metro stations, the campaign transformed the quiet craft of breadmaking into a hypnotic Slow TV experience – continuing into peak hours of the morning commute – where transparency itself became entertainment.

“The beauty of the concept is that the product truth itself becomes the content. As consumers are being more careful with their spending, premium brands need transparency to justify their superior quality. We made that the gist of the creative idea: it’s the process that makes the product unique, so let’s show it exactly as it is”, says Maria Kuorikoski and Mikko Roininen of Helsinki-based agency SEK, the creatives behind the campaign.

 

The livestream solves a brand problem

The livestream follows bakers as dough is mixed, shaped, proofed and baked, uninterrupted and unfiltered. Viewers can also interact with the bakers through live social media prompts and challenges during the stream.

“Instead of compressing the process into a 15 second ad, we wanted people to experience the craft in real time. Breadmaking is naturally slow, tactile and visually calming. Once you start watching, it’s surprisingly hard to stop”, Kuorikoski and Roininen add.

By bringing the bakery process onto both public DOOH screens and social platforms simultaneously, the livestream turns product transparency into a shared live media experience.


The event was streamed live from 10 PM on May 20 until 10 AM on May 21, 2026

Vermont Looks to Decommission Scalpers With New Ticketing-Reform Law — Including a Resale Price Cap and a Speculative Sales Ban

Vermont has officially become the latest state to take a stab at decommissioning scalpers, as it’s enacted a ticketing-reform law featuring a resale price cap, a ban on speculative passes, and more. Governor Phil Scott signed the bill into law yesterday, and multiple reform-minded organizations reached out with statements applauding the development. Spanning about four […]

Stolen Moments From A Life Well-Lived :: Sonny Rollins, 1930-2026

From Birdland broadcasts and bridge-side practice sessions to late-night television, Leonard Cohen collaborations, and a final summit meeting with Ornette Coleman, Sonny Rollins spent nearly seven decades treating improvisation as a form of spiritual inquiry. In the wake of his passing at 95, we revisit a handful of essential films, broadcasts, and performances that capture the humor, velocity, deep concentration, and eternal forward motion of a musician who never stopped searching for the unknown.

The post Stolen Moments From A Life Well-Lived :: Sonny Rollins, 1930-2026 first appeared on Aquarium Drunkard.

Mutual – Where I Wanna Be

» Follow our Drum & Bass playlist for more: https://listen.ukf.com/dnbtop100 » Download/Stream: https://illa.ffm.to/where-i-wanna-be Mutual bringing all the emotion on his new one ‘Where I Wanna Be’. » Shop UKF Merchandise → http://store.ukf.com/ » Subscribe to UKF Drum & Bass ⤵️ → http://ukf.io/subscribednb & enable notifications — » Connect with Mutual Facebook → https://www.instagram.com/soundsmutual/ Instagram → https://www.instagram.com/soundsmutual SoundCloud → https://soundcloud.com/soundsmutual — » Connect with UKF Drum & Bass Discord → https://discord.gg/ukf Newsletter → http://ukf.com/signup Website → http://ukf.com/ Spotify → http://listen.ukf.com/spotify Apple Music → http://listen.ukf.com/applemusic SoundCloud → http://soundcloud.com/ukf Facebook → http://facebook.com/ukfdrumandbass Instagram → http://instagram.com/ukf Twitter → http://twitter.com/ukf — » #drumandbass #dnb

Krakota – Hold On

» Follow our Drum & Bass playlist for more: https://listen.ukf.com/dnbtop100 » Download/Stream: https://go.krakota.com/hold-on » Shop UKF Merchandise → http://store.ukf.com/ » Subscribe to UKF Drum & Bass ⤵️ → http://ukf.io/subscribednb & enable notifications — » Connect with Krakota Instagram → http://instagram.com/krakota SoundCloud → soundcloud.com/krakota Website → https://krakota.com/ — » Connect with Rhythm House Instagram → http://instagram.com/rhythmhouse__ SoundCloud → https://soundcloud.com/rhythm-house-uk Website → https://rhythm-house.co.uk/ — » Connect with UKF Drum & Bass Discord → https://discord.gg/ukf Newsletter → http://ukf.com/signup Website → http://ukf.com/ Spotify → http://listen.ukf.com/spotify Apple Music → http://listen.ukf.com/applemusic SoundCloud → http://soundcloud.com/ukf Facebook → http://facebook.com/ukfdrumandbass Instagram → http://instagram.com/ukf Twitter → http://twitter.com/ukf — » #drumandbass #dnb

EDC Vegas weekend was INSANE! (Aoki Worldwide)

This weekend was pure madness! 3 shows back-to-back leading up to the ultimate destination: EDC Las Vegas 2026! With no sleep and a helicopter just to get there on time, this is what the road to EDCLV really looks like. #steveaoki #edm #electronicmusic #edc #edclasvegas #livemusic SUBSCRIBE on YouTube: http://youtube.com/steveaoki LIKE on Facebook: http://facebook.com/steveaoki FOLLOW on Twitter: http://twitter.com/steveaoki FOLLOW on Instagram: http://instagram.com/steveaoki FOLLOW on TikTok: https://www.tiktok.com/@steveaoki FOLLOW on Snapchat: steveaoki Subscribe to Steve Aoki’s YouTube channel for the latest music videos, tour footage, mixes, and the best in dance music! New videos every Wednesday, Thursday, and Friday!