Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

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Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has roughly doubled its market cap over the past four years, as other agency holdcos and ad tech businesses have struggled. […]

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SoundCloud Superfan Expansion Continues With French Montana’s ‘Grimey’ — Track Becomes Available to On-Platform Followers Ahead of Its Wider Release

Want to hear French Montana’s newest track? You’ll have to follow the artist on SoundCloud to do so, as the platform has made “Grimey” available to superfans ahead of its scheduled release across all services as part of Wave Gods 2: Cosmos Brothers. “Grimey” arrived on SoundCloud this past Friday, one week before the wider […]

Alliance Witan Illustrates Inflation with Charming Cyclist Campaign

Alliance Witan’s latest campaign, ‘Cyclist’, creatively uses a countryside setting to illustrate financial concepts. The ad depicts a woman enjoying a ride through nature, encountering diverse flora and fauna. However, her journey is unexpectedly halted by the metaphorical force of inflation, humoro…

MikeR Bridges Emotional Melodies And High Energy In “Up In The Sky”

MikeR steps out with his new single, ‘Up In The Sky.’ Capturing the essence of his signature sound, the release builds on his Progressive House style, pulling his uplifting energy into sharp focus. For the Munich-based Producer and DJ, music is an opportunity to articulate emotion and connect with listeners. Through a continued engagement with […]

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