Category: News

There was a time when advertising channels operated in completely separate worlds. Television built awareness. Digital drove clicks. Retail stores sold products. And out-of-home advertising dominated physical visibility across cities. Each channel had its own budgets, measurement systems, and objectives. But that separation is rapidly disappearing. Today, consumers move seamlessly between digital and physical environments. […]

The post Retail Media + DOOH: The Future of Data-Driven Out-of-Home Advertising first appeared on Edge1.

Alex Yip, Director of Product Strategy, AppsFlyer While performance teams often find good results in initial tests with CTV, things often break down when they start scaling campaigns up to serious budgets. The key issue here, says Alex Yip, Director of Product Strategy at AppsFlyer, is that the subset of CTV inventory which Read More

IAB UK, a trady body for digital advertising, is urging government ministers to “seize opportunities” relating to the use of AI in the digital advertising industry, with IAB UK research suggesting that 95 percent of businesses in the sector now use the technology. IAB UK released the findings in a new white paper, ‘Powering Growth: Read More

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Agencies describe tougher entry process as Cannes’ new awards rules face their first test after a year of scandal

Frontman Simon Le Bon says the band was once offered a 3pm spot in a disco tent at Glasto.

OXI Instruments has released firmware 2.0 for the OXI ONE MKII, marking the sequencer’s first anniversary with an update that jumps from version 0.19.7 straight to 2.0 and introduces three entirely new sequencer modes. The OXI ONE MKII launched in May 2025 as a major expansion of the original OXI ONE, bringing more tracks, more …

OXI ONE MKII firmware 2.0 adds three new sequencer modes: SAGA, DOMINO, and MIDI Player

In a recent video posted on ADAM Audio Berlin’s channel, Berghain resident DJ and producer Sam Barker offered a look inside his Berlin studio. The space blends generative electronics with acoustic instrumentation, featuring custom one-string mechanical cellos, automated percussion systems and evolving modular patches that shaped much of his latest album, Stochastic Drift. Sam Barker’s …

Inside Berghain resident DJ Barker’s Studio in Berlin

Colorize has unveiled ‘Club Curations 01 by Estiva’, the debut release in a brand-new series curated by one of the label’s defining artists. The EP is out today, May 13. It also marks a new chapter for the label, spotlighting groove-driven, emotionally resonant music designed for late-night dancefloors. Notably, the inaugural edition is led by …

Estiva launches ‘Colorize Club Curations’ series with inaugural EP ‘Club Curations 01’: Listen

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The post Mandopop Hits by HH Studios Entertainment : Spotify Playlist [Submit Music Here] appeared first on Soundplate.com – Record Label & Music Platform.