Heineken USA Picks Ex-Dos Equis Marketer Alison Payne As CMO

After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand’s New York office to assume the role of chief marketing officer (CMO) at Heineken USA. Most recently, Payne was on the beer giant’s commerce leadership team in Amsterdam, where she led global international brands, Birra Moretti, Edelweiss, Sol, and Strongbow. She…