Penske Media Illuminates Dark Traffic To Find New Revenue

Publishers are losing search traffic as consumers flock to generative AI answer engines. The trend is forcing pubs to get the most out of the traffic that still comes to their sites.  But publishers are also losing visibility into the traffic they still have as users take measures to protect themselves from being tracked online. […]

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(Not) Top Tips for Cannes – but these might win anyway

By Sascha Kunze. HP Printed billboard I miss the days of a simple brief. Figure out one’s strength and then build on it and find the most succinct and engaging way of getting it across. This idea delivers on all fronts. It’s simple and therein lies its strength. McDonald’s Gamifries In a world drowning in …

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