A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?

Publishers that want access to programmatic CTV demand are under immense pressure to include alternative IDs like The Trade Desk’s Unified ID 2.0 in their bid requests. The idea is that these alt IDs enable omnichannel ad targeting, leading buyers to prioritize bid requests that include them. But who’s checking to see whether the data […]

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Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’

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Clip It To Win It  If attention is currency, clippers are generating the change in your wallet: It might not look like a lot but, eventually, it adds up. Clipping, which is the practice of creating short snippets of longer-form content, has become a standard media strategy for many creators, and is often outsourced to […]

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