Beyond PLG – How Agent-Led Growth is Changing the Product Playbook

As a senior product manager with over a decade of experience in software development, I have watched the technology landscape undergo massive shifts. Years ago, we relied heavily on sales teams to explain our software. Then, the industry evolved. We moved to Product-Led Growth. We focused on building self-serve funnels, optimizing user experiences, and letting […]

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Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes

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Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year. The amount spent by advertisers on Criteo was up, and exceeded $1 billion for the first time in Q1 (generally the lowest ebb of the year for advertising overall). But […]

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