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The 1990s gave us a wide array of rock music and we break down the best rock song of each year in the last decade of the 20th century.

Marketing procurement is far more than managing costs or contracts, it’s about turning marketing spend into a strategic growth engine. Unlike other procurement categories, marketing is an investment, not a commodity, and its value often includes intangible elements such as creativity, brand impact, and innovation. The reputation of marketing procurement, however, is sometimes a bit Read More

As part of its new global brand launch, Super, Natural British Columbia® has created The Nature Rating — a first-of-its-kind digital tool that analyzes the media you consume (or are considering) to help you consciously bring more nature into your daily life. Developed in collaboration with creative agency Zulu Alpha Kilo, the tool aims to deepen our connection to the outdoors—starting with our screens.

 

“Our mission is to bring people and nature closer together, and The Nature Rating is one way we can contribute to that goal,” says Maya Lange, Vice President, Global Marketing for Super, Natural British Columbia. “In a world where people are increasingly disconnected from the outdoors, we want to spark reflection and inspire more time spent experiencing nature firsthand.”

 

The idea came after learning about a study from Social Psychologists Dr. Pelin Kesebir and Dr. Selin Kesebir, published in Perspectives on Psychological Science, which found that references to nature in songs, books, and films have been on a steady decline since the 1950s. “There is a strong link between what we consume and how we behave … so tools that encourage a healthier ‘nature diet’ can be a powerful catalyst for inspiring real-world nature engagement.”

 

Building on this research, a new report released today from Super, Natural British Columbia, the destination brand for British Columbia, Canada, surveyed 4,000 adults in the UK and the US. The findings uncovered a complex relationship with the natural world—showing that younger generations feel less connected to nature, with many Gen Z respondents going days without stepping outside.

 

• Younger people feel less connected to nature than their older counterparts, with Gen Z (44%) and Millennials (36%) feeling more disengaged with the natural world than previous generations
• Two-thirds of Gen Z (67%) and over half of Millennials (57%) admit there are times when they can go days without stepping outside
• More than four in ten parents (43%) say their children spend less time outdoors than they did at the same age, with the average child now getting under an hour (58 minutes) of outdoor time per day.
• While 30% of people feel there’s a ‘nature deficit’ in the films, TV, and music they consume, almost half (47%) say that seeing the natural world in media or pop culture inspires them to get outside themselves – a figure that rises to 70% for Gen Z.

 

The Nature Rating uses a sophisticated model combining AI and natural language processing to analyze the nature content in media titles (films, shows, books, songs) against a list of over 270 nature-related keywords. By cross-referencing data from multiple open-source databases, it analyzes the themes, plots and lyrical content to assign a Nature Rating score out of 10. This helps users understand the presence of nature in their favorite content. Based on the rating given for a title, it recommends other highly rated media, as well as simple, actionable ways to find nature nearby, improve your nature deficit and let the outside in.

 

“The core idea is that if you start seeing more nature in pop culture, you’ll be inspired to start seeking it out in your daily life.” Says Dean Lee, Executive Creative Director, Zulu Alpha Kilo, Vancouver. “Because when we connect with nature, we see it for more than its beauty. We see how important it is to our health and happiness, and how essential it is to protect.”

 

In addition to The Nature Rating, the team behind Super, Natural British Columbia has launched a new global campaign called Let The Outside In. Featured across the U.K. and U.S., this beautifully shot video is designed to inspire travellers from around the world to remember the connection you feel within yourself to something bigger when you experience the wonder of the natural world.

 

The campaign film positions British Columbia as a place where people can reconnect with the wonder of the natural world. It contrasts a modern life increasingly mediated by screens with the unfiltered beauty of real landscapes. By peeling back the “green screen,” the story reminds viewers that nature is not separate from us, but part of who we are. The film showcases the province’s waterfalls, mountains, wildlife, and wilderness adventures to invite travellers to rediscover their own place in nature. It closes with the call to “Let the Outside In” — reinforcing Super, Natural British Columbia’s mission to inspire people to welcome nature back into their lives.

 

CREDITS

Client: Destination BC

Agency: Zulu Alpha Kilo

Chief Creative Officer: Tim Gordon

Chief Design Officer: Stephanie Yung

Executive Creative Director: Dean Lee

ACD / Writer: Greg Kieltyka

ACD / Art Director: Kelsey Hughes, Todd Takahashi

Writer: Wade Hesson, Mariia Kul, Jackson Kemp, Tom Greco

Digital Design Director: Damian Simev

Senior Digital Designer: Gabe Santiago

Clients: Leah Poulton, Steve Winnacott, Elisa Tang, Julia Zhang, Jackie Steel, Leigh Ratcliff

Director of Integrated Production: Ola Stodulska

Producer: Teresa Bayley, Miléna Malović

Chief Strategy Officer: Heather Segal

Executive Strategy Director: Erica Shalinsky

Senior Strategist: Jordan Alperin

Executive Director, Comms Planning & Technology: Sean Bell

Account Team: David Tremblay, Lauren Hutton, Carly Ringer

Production Company: Scouts Honour

Director/DoP: Mark Zibert

EP/Producer: Rita Popiela, Simon Dragland

DoP: Eric Kaskens

Drone Operator/MOVI: Jeff Patterson

1st AC: Scott Cozens

Production Supervisor: Shaun Veltkamp

Production Designer: Athea Boyes

Set Decorator:  Gracey Burnett

Wardrobe Stylist: Janine Metcalfe

H&MU Key: Pam Silvey

Locations Manager: David Pink

Post-Production, Offline: Nimiopere

Executive Producer:  Julie Axell

Editor: Steve Puhach

Assistant Editors:  Laura Corredor & Shalini Menon

Post-Production House: Zulubot

Director of Post-Production & Operations:  Sarah Dayus

Post Producer: Lena Hamady, Amy Groll, Gina Simone

Editor: Erin Brazeau, Alain Elliot

Assistant Editor:  Adrian Gluvakovich

Online / Motion Graphics: Miguel Natividad 

Colourist: Can Yuksel

Post-Production, Online & VFX: Tantrum Studio Producer: Rebecca MacKillop

Creative Director & VFX Supervisor: Dominik Bochenski

Designer: Hayoung Na

Compositors: Davide Di Santo, Dan Ciancone, Bala D, Piers Larchet, Ohji Inoue, Laura Pino

CG: Lucas Kazakevicius, Rogerio Miyagi, Marie Kubo

Animation: Ale Martins

Post-Production, Online & VFX: Tantrum Studio Producer: Rebecca MacKillop

Creative Director & VFX Supervisor: Dominik Bochenski

Designer: Hayoung Na

Compositors: Davide Di Santo, Dan Ciancone, Bala D, Piers Larchet, Ohji Inoue, Laura Pino

CG: Lucas Kazakevicius, Rogerio Miyagi, Marie Kubo

Animation: Ale Martins

Post-Production, Colour Studio: Alter Ego Post

Executive Producer: Jane Garrah

Supervising Colourist & Partner: Wade Odlum

Colour Assistant: Daniel Saavedra

Music House: Pickle Music Studios

CCO: Alexis Estiz

Managing Partner/ECD:  James Zavaleta

Senior Producer: Vanessa Lozano

Producer: Matt Kerr

Composers:  Dario Calequi & Alexis Estiz

Audio Production: Wave Productions

Managing Partner:  Megan Hughes

Producer/Production Coordinator: Avery Reid

Audio Engineer & Mixer:  Craig Warrian

Digital production: Verb Interactive

Production House: Green Clock

Cinematographer: Zach Nigh

Audio Production: Balance Music

Audio Engineer & Mixer:  Dino Cuzzolino

The indie surf-rock outfit returns with Love Balloon, their fifth studio album which got air last Friday, Sept. 19 via Community Music.

Chicago house mainstay remembered for his gospel-infused vocals and decades-long impact on the genre.

Ron Carroll, the acclaimed vocalist, songwriter and DJ synonymous with Chicago’s house music scene, has died at the age of 57. The news was confirmed on September 22nd by fellow Chicago DJ Deonte Pennington in a Facebook post. No cause of death has been disclosed.

Carroll, born in Chicago in 1968, began his musical journey in church choirs before transitioning to the emerging house music movement that defined the city in the late 1980s and early ’90s. He released his first single, My Prayer, in 1993. A year later, after a chance meeting with Louie Vega at the Winter Music Conference, he penned the lyrics for Barbara Tucker’s club classic I Get Lifted, marking the start of a prolific career that blended gospel, soul and dance music.

A Defining Voice in House Music

Known for his distinctive, preacher-style vocal delivery, Carroll was often referred to as “The Minister of Sound.” Over the course of three decades, his voice became a staple of vocal house music. He recorded and performed on a number of notable tracks, including Superfunk’s Lucky Star, Hardsoul’s Back Together, and Bob Sinclar and Axwell’s What A Wonderful World. These releases brought him international acclaim and further cemented his reputation as one of house music’s most recognisable voices.

Beyond his vocal work, Carroll maintained a steady presence behind the decks. As a DJ and label owner, he toured across Europe, Asia and the Americas, helping to globalise Chicago’s house sound. Despite his international reach, Carroll remained closely tied to the local scene, regularly performing in Chicago and mentoring emerging talent.

He was scheduled to perform at Amsterdam Dance Event in October and just last week released “Can’t Stop” with Andrew Emil and covered covered in Attack Magazine.

Undisputed legacy

Carroll’s contributions to house music extended beyond performance. His ability to fuse spiritual and soulful elements with dancefloor energy made his work stand out during a period when vocal house was shaping club culture worldwide.

He leaves behind a body of work that influenced producers, vocalists and DJs across generations, and a legacy that reflects both the roots and evolution of house music.

Tributes have begun to appear online from across the dance music community, remembering Carroll not only for his artistry but also for his warmth and mentorship.

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Colorize has just released the latest installment in its flagship series, Colorscapes Volume Seven, a two-part compilation mixed by progressive powerhouses Estiva and PRAANA. Out now via Colorize, the release highlights the label’s evolving sonic identity with two immersive journeys through melodic and progressive house. Dutch producer Estiva brings his signature blend of emotional depth [Continue]

Free speech is well and truly under attack in America, not from those Elon Musk is so keen to criticise but his on-off pal President Trump who’s now trying to sue the New York Times for $15bn (yes that’s billion) for supporting the Democrats. They can support who they like can’t they, even him? The …

The post Guardian takes free speech fight to Trump first appeared on More About Advertising.

IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True Intelligence, which helps marketers connect their digital and CTV campaigns to real-world outcomes. Since 2021, IPG has been a closed operator for TTD’s Unified ID 2.0, which is an entity that’s authorized to use first-party […]

The post The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution appeared first on AdExchanger.

BLR, aka the darker, melodic alias of Dutch producer Leon Bolier, broke through close to ten years ago with the track Nungwi on Tiësto’s Aftr:Hrs label, following that up with releases on labels such as Spinnin’ Deep, Anjunabeats, and Sink Or Swim in recent years.  His latest release is the Reason EP on Reinier Zonneveld’s…

The post #MyRecordBag – BLR’s most influential tracks first appeared on 909originals.

AFROJACK, Chase & Status, deadmau5, Sara Landry, Sub Focus, Tape B, Seven Lions, Axwell, Sebastian Ingrosso, and more are set to play EDC Thailand next year.

The post Insomniac Reveals Lineup for EDC Thailand 2026 appeared first on EDM Identity.