Spotify Adds ‘Campaign Lift’ Metric to ‘Discovery Mode’ to Prove It’s Working

Spotify’s controversial “Discovery Mode” adds a new analytic to understand its impact on your campaign (to prove it’s actually working). Spotify’s “Discovery Mode” campaign system has been pretty controversial since its launch. For added promotion across the platform, Spotify lowers an artist’s royalty payout—something that critics decry as streaming payola. Now Spotify is giving artists […]

The Ad-Supported Free Lunch Is Over In India: UMG India Is Now Putting All New Streaming Releases Behind a Paywall for 72 Hours — Across All Streaming Platforms

Universal Music Group India will begin triggering a 72-hour paywall for new releases, according to Sir Lucian Grainge during UMG’s earnings call. But is that enough to transform India into a higher-paying premium music market? During Universal Music Group’s recent earnings call, Chairman and CEO Sir Lucian Grainge announced a big change coming to India. […]