Istanbul it was good to be back ❤️??
SXSW London Confirms 2026 Return: Here Are the Dates & Ticket Details
The festival was first held in the English capital in June 2025.
Smucker’s and Jif Reinvent the PB&J in Latest Ad Campaign
Bready or not, the J&PB is here. Smucker’s® and Jif® are putting a playful twist on one of the world’s most iconic sandwiches: the peanut butter and jam. Meet the J&PB — jam on top, peanut butter on the bottom.
What began as a lighthearted flip soon turned into something more. When the order of ingredients changed, so did the taste — a discovery that sparked debate and demanded a closer look. Intrigued, the team ran real-world taste tests. The results? Flipping the sandwich didn’t just look different; some people thought it tasted different. They had created something entirely new from the exact same PB&J sandwich flipped upside down.
“With the J&PB, the goal was to take something so familiar and make it feel new again,” said Adam Zitney, Vice President, Marketing at The J.M. Smucker Co. “By flipping the order and putting Smucker’s Jam on top, we created a playful take on the PB&J that invites people to debate, laugh, and rediscover two of their favourite pantry staples in a fresh way.”
The campaign was strategically teased ahead of launch with a spot featuring Toronto Blue Jays players Vladimir Guerrero Jr. and George Springer. Airing during game broadcasts and online, the ad seeded the idea of flipping a PB&J into a J&PB, with Guerrero Jr. proudly flipping his sandwich and naming it on camera — creating early buzz and framing the conversation before the national rollout.
Leo Toronto developed the campaign, turning a playful flip into a serious creative exercise and uncovering a new way to frame one of the most familiar food pairings, challenging people to “try it for the first time.”
The simple inversion of jam on top and peanut butter on the bottom was intended as a playful twist on a familiar classic. But the switch did more than change appearances. It unlocked a surprising new experience for some, showing that even the smallest twist can transform a classic. And get people talking about PB&J again.
“The creative approach from the beginning was simple: take this joke as seriously as we could,” said Kohl Forsberg, Executive Creative Director at Leo Toronto. “But as we went deeper, we saw that some people legitimately thought it tasted different. That gave us a bigger story, one that’s still having fun with itself, but also rooted in a potentially real discovery. And that just adds to the humour as we blur the line between the story and reality. All because we just flipped a sandwich upside down.”
The New Taste, Explained
In taste tests, people debated whether the J&PB was better than a traditional PB&J. To understand why, the team turned to Danielle Binns, a Certified Nutritional Practitioner. She explains: “The J&PB creates a new neurological pathway in the brain, which creates a different perception of the sandwich.”
How to Make a J&PB
1. Spread Smucker’s® Jam on one slice of bread.
2. Spread Jif® Peanut Butter on the other slice.
3. Put them together.
4. Flip 180°, so the jam is on top.
5. Debate if it’s different.
The campaign is rolling out across TV, digital, social, and live taste-test activations nationwide, with phases designed to feed curiosity, spark conversation, and prove that even the simplest ideas can be completely reimagined.
White House & China Finalize TikTok Deal, Formal Signature Expected ‘Within Days’
The White House’s deal with China over a U.S. TikTok entity is expected to be finalized this week. ByteDance will choose one of seven board members. Part of the White House’s agreement with China over TikTok’s U.S. operations includes the platform’s Chinese parent ByteDance choosing one of seven board members for the new U.S. entity. […]
Funeral Lakes – ‘Mountains Turned to Dust’ EP
Funeral Lakes confront western myths on new EP Mountains Turned to Dust Total Wife image via Sean Booz September 21, 2025 Kingston-based indie rock project Funeral Lakes have released their latest EP Mountains Turned to Dust on September 19, 2025, offering a reflective and haunting exploration of North American history and folklore. Produced by: Chris […]
The post Funeral Lakes – ‘Mountains Turned to Dust’ EP appeared first on The Daily Music Report.
James Hype – Don’t Wake Me Up (Lyrics)
? Stream/Download: ➥ ? James Hype – Don’t Wake Me Up ? Genre: https://www.youtube.com/playlist?list=PLuZADpUBCdIXukvi90cnL7YmTqLkMIbl5 Previous video: – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – ⭐️ James Hype @JamesHype https://open.spotify.com/artist/43BxCL6t4c73BQnIJtry5v https://www.instagram.com/jameshype https://www.facebook.com/jameshypethedj – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – ? Artwork by よる: https://www.pixiv.net/users/28530464 https://twitter.com/LmdNLn – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – ✏️ Lyrics When the light fades There’s a high place that I go In the night stay There’s a Heaven that I know If you see me dreaming Don’t wake me up If you see me dreaming Don’t wake me don’t wake me don’t wake me don’t wake me Don’t wake me up Don’t wake me up Don’t wake me up When the light fades There’s a high place that I go In the night stay There’s a Heaven that I know If you see me dreaming Don’t wake me up If you see me dreaming Don’t wake me don’t wake me don’t wake me don’t wake me Don’t wake me up Don’t wake me up Oh-Oh-Oh Oh-Oh Oh-Oh, Oh-Oh, Oh-Oh Oh-Oh Oh-Oh, Oh-Oh Oh-Oh Oh-Oh, Oh-Oh Don’t wake me up If you see me dreaming Don’t wake me up If you see me dreaming Don’t wake me don’t wake me don’t wake me don’t wake me Don’t wake me up Don’t wake me up Oh-Oh-Oh Oh-Oh Oh-Oh, Oh-Oh, Oh-Oh Oh-Oh Oh-Oh, Oh-Oh Oh-Oh Oh-Oh, Oh-Oh, Oh-Oh Don’t wake me up – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – ? Diversity https://diversityrecordings.com ? Submit your music for promotion: https://diversityrecordings.com/submissions ✉️ For business inquiries and other issues please contact: hello@divergemusic.group
Delta Heavy – Close My Eyes
» Follow our Drum & Bass Playlist: http://ukf.io/DNBPlaylist ? » Download/Stream: https://deltaheavy.ffm.to/close-my-eyes ? Delta Heavy NEVER disappoints ? » Shop UKF Merchandise ? → http://store.ukf.com/ » Subscribe to UKF Drum & Bass ⤵️ → http://ukf.io/subscribednb & enable notifications ? — » Connect with Delta Heavy ? Facebook → https://www.facebook.com/deltaheavyuk Instagram → https://www.instagram.com/deltaheavyuk SoundCloud → https://soundcloud.com/deltaheavyuk Twitter → https://twitter.com/deltaheavyuk — » Connect with UKF Drum & Bass ? Discord → https://ukf.me/UKF_Discord Newsletter → http://ukf.com/signup Website → http://ukf.com/ Spotify → http://bit.ly/UKFSpotify Apple Music → http://applemusic.com/ukf SoundCloud → http://soundcloud.com/ukf Facebook → http://facebook.com/ukfdrumandbass Instagram → http://instagram.com/ukf Twitter → http://twitter.com/UKF — » #drumandbass #dnb
Josh Ross Becomes First Canadian Male Artist in Nearly 30 Years to Top US Country Radio & Drops Later Tonight
Josh Ross is making history, and making it look effortless. The first Canadian male artist in nearly 30 years to hit number one at US Country Radio, Ross woke up in his Nebraska bunker at a county fair to a Zoom call with 70 people and a celebratory shot of Jack Daniels. It was a […]
The post Josh Ross Becomes First Canadian Male Artist in Nearly 30 Years to Top US Country Radio & Drops Later Tonight appeared first on BeatRoute.
Fans Choose XG’s ‘Gala’ as This Week’s Favorite New Music
The global girl group’s new release brought in 65% of the vote.
out soon: J.Blofeld – Tempaal EP [Diffuse Reality Records]
Artist: J.Blofeld Title: Tempaal EP Label: Diffuse Reality Records Cat#: DRSS1198 Release Date: 29th September 2025 Format: download & streaming Tracklist: 01.Tempaal 02.Border 03.Kotor 04.Duplo 05.Tempaal(Ramsey Neville Remix) 06.Border(DXTRS MNPLTR Remix) 07.Kotor(Confusion Remix) 08.Duplo(Shyda Remix) Press Info: … Snippets: Full Track Streaming: “Tempaal (Ramsey Neville …