Ducks Ltd. – ‘Easy Come Easy Go’ featuring Martin Courtney

Ducks Ltd. reimagine a classic on breezy cover ‘Easy Come Easy Go’ featuring Martin Courtney Ducks Ltd. image via Alec Moss April 27, 2026 Ducks Ltd. release their new single ‘Easy Come, Easy Go’ featuring Martin Courtney, out now via Carpark Records. ‘Easy Come Easy Go’ sees Ducks Ltd. reinterpret Grant McLennan’s ‘Easy Come, Easy […]

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Widemouth – ‘Hotel Pool’

Widemouth confronts the past on cathartic new single ‘Hotel Pool’ Widemouth image via Bella Peterson April 27, 2026 Widemouth share their new single ‘Hotel Pool,’ released ahead of their debut album No Gasoline, due May 29th via Urban Scandal Records. On ‘Hotel Pool,’ the Chicago band delivers one of their most direct and emotionally charged […]

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Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising

Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integral Ad Science (IAS) used POSSIBLE to unveil IAS Total TV, a new product suite aimed at improving transparency. It’s not the flashiest theme at the conference […]

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Dirty Disco 644: Deep House, Soulful House, Balearic Energy, and the Underground Releases You Need to Hear

If you are looking for a deep house podcast that does more than throw tracks together, Dirty Disco 644 is one of those episodes that earns your full attention. This hosted edition moves through warm Balearic textures, soulful house, musical underground cuts, and a run of fresh 2026 releases that […]

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Episode 107 – Alice Goodrich

Visuals: https://getbehindthebillboard.com/episode-107-alice-goodrich

Episode #107 features the wonderful, multi-talented Alice Goodrich from VCCP.

We spent a lovely hour discussing Alice’s county-level tennis career, her time as a Dior makeup artist, her stint as an internal comms assistant for the British Army and how she served as a stand-in for Gary Barlow of Take That.

And incredibly, we found time to discuss her brilliant advertising career 🙂

We talked at length about Cadbury’s Dairy Milk “Made to Share” campaign which is a huge favourite of ours.

The campaign, which Alice wrote with Tom Lee, has won gongs galore and is currently running in your local super market. Just head for the choccy section, like Hugh did before the show, to see headlines on bars which double as mini billboards, the wrappers telling stories of everyday life where generous souls are deemed worthy of the largest share of the chocolate.

At a basic level, it’s a pack shot with a few words on, but once you start reading, you get pulled in. It’s incredibly engaging, satisfying, more-ish … much like the chocolate inside.

It feels redolent of the first Uncommon BA campaign (500+ executions) in that you just want to see more, being rewarded over and over with great writing. Other brands, clients and members of the public (and this podcast) have started doing their own versions of the wrappers. Once your idea has gone into modern culture, you know you’re onto a winner.

Huge congratulations to all involved at VCCP, and the team at BulletProof design.

We also managed to squeeze in: Bournville, Johnnie Blonde, Dua Lipa, Alice’s Dad, Tony Cullingham, Watford College, Wimbledon, Pavement art, Cannes Lions and a few tasty flapjacks.

Thanks so much Alice, for so much!

Thanks also to Jon for the edit, Adrian and all the gang at Soho Radio and of course huge gratitude to all our sponsors, who make the show possible:

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How to Find Clients for Ghost Production (2026 Guide)

Finding clients as a ghost producer is not about luck. It is about building visibility, positioning yourself correctly, and using strategies that attract serious buyers. This guide explains how to consistently get ghost production clients through marketplaces, social media, SEO, and outreach, while building a long-term system that generates income. What Is Ghost Production? Ghost production is when a producer creates music that is released under another artist’s name. The buyer owns the rights and can distribute the track on platforms like Spotify, Apple Music, and Beatport. This model is especially popular in EDM, where DJs need a steady flow of high-quality releases to stay relevant. Why Most Producers Struggle to Find Clients Many producers struggle because of avoidable mistakes: The goal is to move away from chasing ghost production clients and instead create a system where clients find you. 1. Build a Strong Portfolio First Before looking for ghost production clients, you need something to sell. Your portfolio should include: Focus on release-ready quality, not just ideas. Clients are buying finished results, not concepts. 2. Use Marketplaces to Attract Buyers One of the most effective ways to get consistent ghost production clients is through ghost production marketplaces. Instead of chasing clients, these platforms bring buyers with intent directly to you. Why Marketplaces Work Comparison of Platforms Platform Type Pros Cons Niche marketplaces High intent buyers, better pricing Requires approval Freelance platforms Easy to start Lower pricing, high competition Social media Free exposure Inconsistent results 3. Optimize Your Social Media for Conversion Posting content is not enough. Your profile must convert visitors into buyers. What to Include Content That Attracts Ghost Production Clients Everything should feel professional and polished. 4. Create a Niche and Stand Out General producers face more competition than specialized ones. Instead of saying you produce EDM, position yourself more specifically: Why This Works 5. Use SEO to Get Passive Clients Search traffic is one of the most underrated strategies for finding clients. People search for: If your content ranks for these terms, clients come to you. What You Can Create Internal Linking Strategy 6. Outreach That Actually Works Cold outreach can still bring clients when done properly. Ineffective Approach Generic messages with no personalization. Effective Approach Example: “Hey, I listened to your latest release and like the direction. I produce similar style tracks and thought you might be interested in something exclusive for your next release.” 7. Build Long-Term Client Relationships One-time sales are useful, but repeat clients create stability. How to Retain Clients Upsell Opportunities 8. Use Analytics to Improve Sales Successful producers track performance. Focus on: This helps you focus on what generates revenue rather than guessing. 9. The Most Effective Strategy in 2026 After testing multiple approaches, one strategy consistently performs best: listing high-quality tracks on a specialized ghost production marketplace. These platforms attract buyers who are ready to purchase, not just browse. One of the leading platforms in this space is https://theghostproduction.com/ You can apply as a producer here: https://theghostproduction.com/become-a-ghost-producer/ Why This Strategy Works This approach turns ghost production into a scalable system instead of constant outreach. 10. Combine Strategies for Best Results Relying on one method limits growth. The most successful producers combine multiple channels. Recommended Setup FAQ: Finding Ghost Production Clients How long does it take to get clients? With marketplaces, results can come within weeks. SEO and organic traffic strategies may take several months to build momentum. Do you need a large following? No. Many successful ghost producers have small audiences. Quality and positioning matter more than follower count. How much can you earn as a ghost producer? Track prices typically range from 200 to 1000 dollars or more depending on quality, genre, and demand. Is ghost production legal? Yes. It is a standard industry practice when both parties agree and rights are transferred properly. What genres sell best? Popular genres include: Final Thoughts Finding clients for ghost production is no longer about sending endless messages or hoping to be discovered. The most effective approach is to: When done correctly, ghost production becomes a predictable and scalable income stream rather than occasional freelance work.

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