Brief to built agency
Thinkingbox has welcomed award-winning creative leader Cam Boyd as Executive Creative Director. A fixture of the Toronto advertising community for decades, Boyd joins from Monks, where he served as a Global ECD, stepping into a role to reinforce Thinkingbox’s creative leadership as the agency continues to see double-digit growth.
Boyd brings a combination of conceptual rigor and entrepreneurial instinct honed across some of the industry’s most respected shops, including GUT Toronto, john st., McCann Canada, TAXI and Leo Burnett Toronto as well as his own independent venture, Saint Bernard. His work has been recognized at virtually every major awards show around the globe, and he has built a reputation for his approach to agency building and developing creative talent.
At Thinkingbox, Boyd will partner closely with three other Executive Creatives to lead creative output across the agency’s full roster of clients, including Adobe, Amazon, Intuit, Chobani, Microsoft, Pinterest and more. He reports directly to Founder and CEO Amir Sahba.
“Thinkingbox has always operated from the belief that the people who dream it should be the ones who make it,” said Amir Sahba, Founder and CEO, Thinkingbox. “Cam embodies that philosophy completely. He’s a proven agency builder, a world-class conceptual thinker, and someone who has spent his career elevating the craft and the people around him. As we continue to see significant demand from our clients, from strategy and creative excellence to scaled delivery, growing our creative leadership was a critical move. One we believe Cam will excel in.”
Boyd was selected following a six-month global search. Thinkingbox has seen 60% year-over-year growth and currently has more than 40 immediate job openings. Boyd will also help grow Thinkingbox’s presence in Toronto, which remains a major hub for the agency.
“What drew me to Thinkingbox is the philosophy that the making and thinking belong in the same hands,” said Cam Boyd, Executive Creative Director, Thinkingbox. “The best work I’ve been part of happened when the people with the creative vision got their hands dirty and were integral to bringing it to life. That’s the operating model here, and it’s where I want to be building.”
