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Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday, announced that pre-bid targeting using its proprietary attention metric, called AU, is now live in Amazon DSP. Advertisers can target high- and medium-attention ad inventory while filtering […]

The post Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting appeared first on AdExchanger.

Bending Reality Bending Spoons, an Italian digital media conglomerate, filed for IPO this week.  In a world overcome by AI, Bending Spoons is a bet on good-old web properties like AOL, Eventbrite, Vimeo and others. BS buys these properties on the cheap, while the aggregate data and services improve performance across the fleet. The idea […]

The post A Spoonful Of Sugar; The New Bot Drawbridge appeared first on AdExchanger.

Robbie Williams, The Corrs, Katherine Jenkins and Ronan Keating are among the first wave of artists confirmed for the one-off concert in Brisbane, the future Olympic city.

Billboard takes you inside Tuesday night’s Hollywood premiere, where Swift’s “I Knew It, I Knew You” live debut was just part of the story.

Men 25 to 34 were 31% more likely than the average adult to be reached by

The post The Format Younger Dads Can’t Walk Past first appeared on OOH TODAY.

appointed Sarah Kim as Managing Director of Talon Canada. Promoted from her role as SVP, Investment & Strategy, Kim has played a central leadership

The post Kim succeeds Benadiba at Talon Canada first appeared on OOH TODAY.

“This is a landmark moment for the OOH industry. For the first time, we have an independently verified, globally consistent measure of programmatic DOOH spend

The post 1st Global Measure of Programmatic DOOH Spend first appeared on OOH TODAY.

“There’s something about you that is very special,” Sofia Vergara said of Aussie hopeful Lara D.

RBC has launched a new campaign titled ‘Crochet,’ focusing on integrating financial responsibility into everyday life. The campaign features a young artist whose creativity transforms ordinary items into unique, colorful crocheted creations. This narrative illustrates how financial considerations of…

Insomniac Events has officially unveiled the artist lineup for EDC Thailand 2026, and it’s an absolute monster. The festival returns to Rhythm Park, Laguna Phuket, from December 18–20, 2026, marking […]