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GTR, which runs rail brands including Southern, Thameslink, Great Northern, and Gatwick Express, has appointed T&P to head up its creative and strategic account following a competitive pitch, confirming a split with TMS which has been the incumbent since 2020. The move marks a consolidation for the UK’s largest rail operator following the appointment of …

The post T&P wins ‘future-proofing’ brief for UK’s largest rail operator first appeared on More About Advertising.

From Myke Towers to Young Miko and more, these are the artists who have performed alongside Benito at the Riyadh Air Metropolitano.

Grande achieves her milestone 10th Hot 100 No. 1.

How many times should customers see your brand before making a purchase? Discover the psychology behind brand awareness, repeated exposure, and how billboard advertising helps SMEs stay top of mind.

The post How Many Times Should Someone See Your Brand Before They Buy? first appeared on Billboard Media.

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In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Alison Keith, CEO and Principal Advisor at The Excellence Office. They discuss Alison’s experiences on both brand and agency side, as well as the intricacies of the client-agency relationship. The conversation also explores: – Why brands spend so much on Read More

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