ABCD+ 18 Anniversaries, 48 Birthdays This Week!

National Media Research, Planning & Placement, Outfront Media, Clear Channel Outdoor, SelectResources International (SRI), Transit Productions, Intersection Co., Lamar Advertising, Lamar Advertising Company, SparkFarm, Location Based Marketing Association, Big Screen Video, National Association of Hispanic Publications Inc (NAHP), IGPDecaux, Noble People, OUTFRONT Media -mark these milestone moments in OOH.

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The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness

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The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment period remains open through June 10. At a moment when advertisers face enormous pressure to justify spending and many publishers outside the largest platforms are struggling economically, industry […]

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