Love it or hate it: the good and bad of Out of Home creativity

The World Out of Home Organization is challenging creatives to pick sides in a ‘love it or hate it’ debate about the pros and cons in the medium. This follows on from Ocean Outdoor chairman Tim Bleakley’s call for a MOCA crusade, standing for Make Outdoor Creative Again, at the WOO Global Congress in Mexico …

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Empire of the Sun release ‘Alive (Reimagined)’ remix EP: Listen

Empire of the Sun have released ‘Alive (Reimagined)’, a new remix EP that reworks their 2013 anthem ‘Alive’ through five dancefloor-focused interpretations. Moreover, the project brings together a heavyweight list of collaborators, each delivering a distinct angle while keeping the track’s melodic identity intact. The EP spans multiple corners of electronic music, starting with DJ …

Empire of the Sun release ‘Alive (Reimagined)’ remix EP: Listen

Vietnam Green-Lights $5.5B Entertainment Complex in Ho Chi Minh City

Ho Chi Minh City is developing a $5.5 billion entertainment complex project with up to 70,000 seats, a retractable roof, and advanced air-conditioning. On Thursday, January 15, the Ho Chi Minh City People’s Committee held a groundbreaking ceremony for the Rach Chiec National Sports Complex. The $5.52 billion project features a planned stadium with up […]

Rethink Turns a Fry Box into a Brilliant Brand Idea for Heinz

 

This just in! Heinz just fixed one of fast food’s most annoying problems.

One of the world’s most famous food brand has launched the Heinz Dipper, a new fry box with a built-in ketchup compartment!  

Designed in partnership with creative agency Rethink, this unique packaging idea essentially solves a problem that nobody thought needing solving.

For decades, fries and ketchup have been inseparable, yet the way they’re served has never truly reflected that relationship. Loose sauce packets, messy trays, and awkward balancing acts have been accepted as normal. The Heinz Dipper challenges that norm by building the condiment directly into the box itself. No extra packets. No more juggling sauce packets, no more spills, and no more awkward balancing acts. It’s fries and ketchup, together, the way they’ve always been meant to be.

If you think about it, this is such a subtle, but brilliant lesson for creative professionals.  Instead of adding more ads or tech, Heinz improved the actual moment people care about: eating their fries. The packaging becomes the experience, turning a simple box into a product demo you can hold in your hand and something that people will remember and talk about for it’s simple ingenuity.  

Rolling out across 11 countries, including the U.S. and Canada, the Heinz Dipper is not flashy or complicated. It just makes life a little better.  And in the end, that’s the best kind of advertising.

 

Saimöö, Bobby John, Madom – Holding On To Hope (Lyrics)

? Saimöö, Bobby John, Madom – Holding On To Hope (Lyrics) ? Find all songs in my Playlist on Spotify: https://open.spotify.com/playlist/5cA2PlFieH4kec6QyQZPHr?si=abd4bc2b0f5f43b1 ⬇️ Download / Stream “Saimöö, Bobby John, Madom – Holding On To Hope” here: https://open.spotify.com/track/4LxrjQxc1NYX59uT1hUhe8 ? Saimöö https://facebook.com/saimoo.music https://instagram.com/saimoo.music ? Bobby John https://facebook.com/BobbyJohnsPage https://instagram.com/BobbyJohnsInsta ? Madom https://open.spotify.com/intl-de/artist/0IenaxU3u6R2sQPWHStOrM?si=IkTEl_3nS0S2lHkINRXHzQ Lyrics for “Saimöö, Bobby John, Madom – Holding On To Hope” When the lights down Candle burned out When you’re up at night And start to lose your faith Hear a whisper that keeps growing Like a fire lighting up the darkest days All the memories of broken dreams The forks in the road Even tragedies, you start to find a strength No one knows Got your head up high and higher You can take all the lows There’s no giving up That’s impossible Keep holding on to hope Healing with the glow There’s a light in the distance A future that’s worth fighting for Keep holding on to hope Pains of growing Heart is stolen Seems like everything is spiraling away Through the tension, blurred reflections Hear a voice that says There’s nothing you can’t take All the memories of broken dreams The forks in the road Even tragedies, you start to find a strength No one knows Got your head up high and higher You can take all the lows There’s no giving up That’s impossible Keep holding on to hope Healing with the glow There’s a light in the distance A future that’s worth fighting for Keep holding on to hope

Milliyenn – Sweet Nothings (Lyrics) feat. Melissa Lamm

Milliyenn – Sweet Nothings (Lyrics) feat. Melissa Lamm Click the ? to never miss a new upload. Follow our Melodic Dubstep playlist on Spotify: https://open.spotify.com/playlist/5GVFNn122CVpETOpGgd8Kt Stream/Download: https://open.spotify.com/track/4LtcXys9xISccuG6ZCmpxx Milliyenn https://www.instagram.com/milliyenn/ Melissa Lamm https://www.instagram.com/melissalammmusic/ Melodic Airwave https://www.youtube.com/c/Melodic_Airwave https://www.instagram.com/airwavemusic.tv/ Lyrics: Milliyenn – Sweet Nothings (feat. Melissa Lamm) Baby I’m livin for your Sweet Nothings Your Sweet Nothings I love it when you say Do you remember how it started Crashed your party and I never left No, I never looked back Just a night that I’ll never forget Yeah The one that we met Yeah Dancing in the kitchen And You making me blush Yeah Falling in love in the east end And you said I want you And nothing more I never felt like this before Can’t go back to nights without you And even after all these years You’re saying what I wanna hear Baby I’m living for your Oh Sweet Nothings Your Sweet Baby for your Sweet Nothings And now we’re riding bikes like they’re Ferraris Life’s been hard but still you say It couldn’t get better than this And I know it’s true cuz Oh, I don’t want no one else I’m hoping that we’ll last forever Cuz no one make me feel this way When you say I want you And nothing more I never felt like this before Can’t go back to nights without you And even after all these years You’re saying what I wanna hear And baby I’m living for your Oh Sweet Nothings I want you And nothing more I never felt like this before Can’t go back to nights I want you And nothing more I never felt like this And baby I’m living for your Oh Sweet Nothings And even after all these years You’re saying what I wanna hear And baby I’m living for your Oh Sweet Nothings ? Artwork from Freepik Submissions: airwavemusictv@gmail.com #milliyenn #sweetnothings #melissalamm #lyrics #melodicdubstep #melodicbass #melodicedm #melodicelectronic #melodicmusic #melodicairwave