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Alternative ID vendors have been hardcore pitching advertisers for years that email-based IDs can work for CTV. But skepticism still abounds. To be fair, email-based alt IDs are a viable third-party cookie replacement for online display and video. And for many omnichannel advertisers, it makes sense to port alt IDs over to CTV, which is […]

The post Why Critics Say Email-Based IDs Don’t Work For CTV appeared first on AdExchanger.

Social Butterflies Meta quietly launched an app called Forum this week, which the company says is “built for deeper discussions, real answers and the communities you care about,” reports Social Media Today. This news may seem like a nothingburger on the surface, but it’s interesting for a couple of reasons. First, it’s yet another example […]

The post The Endless Clone Wars; DTC Might Grow Up In Court appeared first on AdExchanger.

The Thunder fan in OKC is just as valuable as the Knicks fan in NYC, you just don’t reach them on a subway platform

The post The Finals Are National. The Media Plan Shouldn’t Be first appeared on OOH TODAY.

Digital display isn’t the enemy

The post Digital Knows What You Browse. It Doesn’t Know Who You Are first appeared on OOH TODAY.

At Lamar Advertising, we believe programmatic should do more than optimize. It should show up.

The post The Attention Shift: Why Real-World Media Matters Again first appeared on OOH TODAY.

Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting, media selection

The post For Lot of Happiness —First End-to-End Agentic AI-Powered OOH Campaign  first appeared on OOH TODAY.

Eli Lilly and Caitlin Clark Inspire Wellness Through Sports

The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Ahead of her latest tour of North America, Mallrat spoke with Billboard about her creative world and her creative ambitions.

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