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Carl Cox meets King Charles at Buckingham Palace for The King’s Trust 50th anniversary celebration.

Carl Cox meets King Charles at Buckingham Palace for King’s Trust 50th anniversary

I always like work that does more than behave like advertising. Work that enters culture, creates some noise, and ultimately sells stuff. As we say in the BBDO network, it’s all about doing big things. These three all do that in very different ways. One turns a promotion into a cultural product. One turns a …

The post (Not) Top Tips for Cannes: Guy Hobbs of AMV BBDO first appeared on More About Advertising.

There were surprises galore at the annual show, which was held in Las Vegas on Monday (May 25).

Tomorrowland 2026 build-up at De Schorre starts May 25, with recreation area access reduced during construction.

Tomorrowland 2026 build-up begins at De Schorre as recreation area access tightens

Ed Sheeran leaves Warner Music Group after 15 years and 170 million album sales worldwide, parting ways amicably.

Ed Sheeran leaves Warner Music Group after 15 years and 170 million albums sold

‘Saltwater’ by Chicane turns 27, a Balearic trance landmark that hits deeper after Moya Brennan’s recent passing.

Chicane’s ‘Saltwater’ turns 27, timeless, transcendent and untouchable

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it. According to a new report released Tuesday by ad tech […]

The post Pirated Sports Streams Are Warping TV’s Most Important Ratings appeared first on AdExchanger.

Microsoft has one big piece of advice for publishers and retailers that are cautiously navigating the AI era: Let the bots scrape your sites. That’s according to Nikhil Kolar, VP of publisher product at Microsoft AI, who spoke at AdExchanger’s Programmatic AI event in Las Vegas last week. Rather than fighting against the rising tide […]

The post Microsoft To Publishers: Don’t Block The AI Bots appeared first on AdExchanger.

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad product.

The post Google Enters The Ecommerce Wars; Big Brother Is Listening (Maybe) appeared first on AdExchanger.

Most dealership marketing still relies on language that customers have heard for years. Statements such as great service, large selection, and best prices have become so common that they no longer influence decision-making. The issue is not a lack of effort but a lack of specificity that makes the message believable. 

The post How to Build a “Why Buy” Message Customers Actually Believe appeared first on Stream Companies.