TF1 Plans Full-Funnel Measurement and Agentic Trading in 2027 Roadmap

The last few years have seen concerted efforts by European broadcasters to enable small and medium-sized enterprises (SMEs) to advertise on TV, including the release of RTL AdAlliance’s AdManager last year, and the UK launch of Comcast’s Universal Ads in June. TF1 PUB, the ad sales house of French broadcaster TF1, has proven particularly agile Read More

Andrew Balfour Thinks Ten Minutes Is Enough

Most people do not stop making things because they stopped caring. They stop because the act of returning starts to feel too loaded. The guitar becomes a test of whether you are still a musician. The blank page becomes a referendum on whether you were ever any good. The project waits for some cleaner future […]

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