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In addition to Iceman, Drake dropped two more albums titled Habibti and Maid of Honour on Friday (May 15).

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron grip on marketer mindshare. There are structural and practically metaphysical problems with return on ad spend as a metric. For one, the whole point of ROAS […]

The post Why Albertsons Is Adding The LTV Metric To Its Analytics appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Schrödinger’s Measurement appeared first on AdExchanger.

Turning Up the Volume on Aotearoa Talent

The post The Best Billboard I Saw Today first appeared on OOH TODAY.

2026 Honors Circle, a new industry awards program recognizing the individuals helping shape the future of out of home advertising

The post Winners of Inaugural 2026 Honors Circle first appeared on OOH TODAY.

The Truth About the Macy’s Store Card High Interest Rates, Minimal Benefits, Credit Score Damage, Hidden Downsides and Why Many Regret applying for it…

The post Why the Macy’s Credit Card Is a Bad Deal: High APRs, Weak Rewards, and Credit Score Risks appeared first on FutureMusic the latest news on future music technology DJ gear producing dance music edm and everything electronic.

Check out the must-hear releases of the week.

Welcome to the VITAL EDM music channel! Dance // Future Bass // House // Chill Music // EDM Hope you enjoy the track! Press Show More to reveal links etc. Its finally here! So pumped to be working with Some Black Cat, all the links are below and please go via stores for more bass content and to support them 🙂 ?Follow Some Black Cat: https://open.spotify.com/artist/7FAdXNtjSKmYS4QoOUK5Wd Insta: https://www.instagram.com/some.black.cat ● Track Link: https://open.spotify.com/album/2lmjiJsne3MNFUbXEXKugh Apple: https://music.apple.com/us/album/kaala-tendua-single/1895252974 ? Join the party: ●Soundcloud: https://soundcloud.com/vitalfm ●Facebook: http://facebook.com/thisisvitalfm ●Twitter: http://twitter.com/thisisvitalfm ●Merch: https://teespring.com/stores/vital-edm-store ? VITAL ON SPOTIFY! ● VITAL EDM | YouTube : https://tinyurl.com/yc8kqszv ● VITAL EDM | Gaming : https://tinyurl.com/y8ok9ceo ● VITAL RECORDS : https://tinyurl.com/y9yymzl7 ——————————————- ● Want to feature on VITAL? Submit your track here! https://goo.gl/forms/yOi8M7BBK9hRUZZ82 *Please note* Due to the high volume of submissions we get daily its not always possible for us to respond to everyone. If your track is not selected, don’t be disheartened feel free to come back to us again with your next track and try again! ——————————————- Distribute your Music to Spotify, iTunes and more and Join Their YouTube Network: http://routenote.com

Philip Morris claimed it wanted to end cigarette sales, but experts and campaigners say new promotions seem designed to attract younger consumers

Anti-tobacco campaigners have condemned a global advertising campaign for Marlboro by Philip Morris International (PMI), saying the company is being duplicitous in claiming it wants to end cigarette sales.

The “I AM Marlboro” campaign – which experts on the tobacco industry said appeared designed to attract young people – includes billboards, TV ads and online content.

Charity failed to mention it funnels about $45m annually to Jewish non-profit that organizes Israel trips for teens

The twangy jingle produced by Kars4Kids will no longer be broadcast in California, at least in its current form, after a state judge determined last week the charity’s ads amounted to false advertising.

The infamously catchy tune – “1-877-Kars4Kids/K-A-R-S Kars for Kids/1-877-Kars4Kids/Donate your car today” – has been on airwaves for nearly two decades. During that time, Kars4Kids has faced litigation and state government investigations for its misleading fundraising practices.