Starbucks welcomes the holiday season with its latest work, “Together is the Best Place to Be,” shining a light on some of the most iconic aspects of the brand during the holidays. Created by its agency of record, Anomaly, the campaign spotlights the holiday season as it brings out the very best of Starbucks: warmer, more festive coffeehouses, beverages crafted to blend beloved holiday flavors, and baristas that embody the spirit of the season.
All drawings for this campaign were created by Geoff McFetridge, Artist of The Directors Bureau, where he brought a unique blend of thoughtfulness and discipline to the craft seen in this campaign. At the center of the campaign is a hero :60 spot that acts as a love letter to the little moments of magic that happen when we go the extra mile to share a coffee together during the holidays.
The spot brings two characters drawn in Sharpie to life as they share a playful meet-cute against the iconic red cup as their background. Set to the upbeat anthem “I’m Gonna Be (500 Miles)” by The Proclaimers, an energetic girl spots a boy by himself and kicks off their adventure by helping him out of his shell during a spirited snowball fight.
The two get separated in the midst of coffee making, and set out on an adventure to reunite. They jump across iconic cups, climb snow-capped mountains, ski, skate and sled, before they meet each other in the middle on a Starbucks cup that gets picked up by a cute couple, enjoying time together in the coffeehouse.
From holiday decorating, travel, gift exchanges, shopping, caroling, and sharing time with our loved ones, Starbucks brings people together during the holiday season. This campaign builds off the “Back to Starbucks” platform, a cornerstone of the brand transformation supported by Anomaly as Starbucks shifted back to the Starbucks Coffee Company, with a fresh way in for the holidays.
