‘Bob Marley Hope Road’ Expands to Seven Days Per Week, Adds Pre-Show DJ Sets Amid ‘Growing Demand’

Nearly eight weeks after premiering in Las Vegas, Bob Marley Hope Road is capitalizing on “growing demand” with an expanded schedule as well as pre-show DJ sets from two of the reggae legend’s granddaughters. Co-produced by Primary Wave and FiveCurrents, the “75-minute guided journey” formally announced that expansion today. Now, the multi-stage experience – which, […]

Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing

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Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works. That was the vibe at the IAB Connected Commerce event in New York City, at least. […]

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