American fans are more likely than their counterparts in the UK and Australia to have missed a show they wanted to attend, run into a fake ticket or paid a resale price they knew was inflated.
Publishers are sitting on a treasure trove of audience data. But, to turn that data into revenue, publishers must translate it into the ID signals advertisers already use. At least, that’s the theory behind Permutive’s integration with TransUnion’s identity graph, which the companies announced on Monday. The integration addresses the longstanding audience targeting problems from […]
OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models.
For this 10-minute mini-documentary, we teamed up with professional psychotherapist Rachel Giddings to explore what happens in the minds of the fans on the dancefloor during my five-hour set at [UNVRS]. This documentary is very special to us because it is about you: the person on the dancefloor. — The five-stage framework in this film draws on the work of Arnold van Gennep and Émile Durkheim, and on contemporary research into music and social bonding by Robin Dunbar and colleagues. It is further informed by the writing of Victor Turner and Mihaly Csikszentmihalyi. Its application to the experience of a live set is the interpretation of Rachel Giddings. With respect and thanks to the scholars whose ideas made it possible. Connect with Armin van Buuren ▶ https://discord.gg/arminvanbuuren ▶ https://www.instagram.com/arminvanbuuren ▶ https://www.tiktok.com/@arminvanbuuren ▶ https://www.facebook.com/arminvanbuuren ▶ https://www.twitter.com/arminvanbuuren ▶ https://www.arminvanbuuren.com #arminvanbuuren #unvrs #documentary